Content Creator-Writer

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 122000 colleagues serve people in more than 160 countries.

Working at Abbott

• At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. Youll also have access to:
• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.

The Opportunity

This position works out of our Willis Tower IL location.

Are you passionate about creating compelling social media and website content that inspires people to live healthier lives Abbott is looking for a Content Creator to join our dynamic Content team.

In this role youll focus on developing engagement-worthy social-first content that elevates our brand presence and reputation across our global social media channels. Youll lead the end-to-end creation of high-impact social creative and storytelling from ideation and production to editing and AEO optimization while collaborating across teams to bring the best of our brand to life.

The ideal candidate will have hands-on experience in social and digital content creation for leading product brands and/or corporate brands. Youre highly creative detail-oriented and skilled at short-form video production. Having an eye for social media trends being a self-starter and quick thinker and capturing Abbotts brand voice and visual style are essential. This position requires a deep understanding of the media landscape and excellent communications skills. Prior experience in public relations marketing communications and/or social media management is a plus.

Core responsibilities include:

Develop and implement social media content strategies that align with Abbotts brand voice business priorities and audience interests

Plan produce and edit engaging and relevant content for Abbotts owned social media platforms (Instagram LinkedIn TikTok X Facebook YouTube etc.)

Use tools like Canva and other design software to create and edit high-quality visually compelling assets for social

Write website content that answers users questions and rises to the top of AI search rankings

Partner with cross-functional teams to ideate and develop social content and execution plans aligned with business news/announcements and health tech innovations

Advise teams across Abbott on best practices for our owned digital channels

Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting

Organize brainstorms and collaborate with teammates to identify unique high-impact creative concepts and social-first content ideas that showcase our brand identity

Optimize content for different channels with a strategic approach in mind; understand platform differences and ensure Abbotts content resonates with audiences

Stay current with social platform updates algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels

Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy

Collaborate with external creative agencies to support content development and execution

Education & Experience

Bachelors degree in marketing journalism communications advertising or a related field

1-3 years of experience in social media content creation

Proficient in video shooting editing and production techniques; familiar with in-app creator tools and video editing software

Proficient writer who can create engaging and accurate headlines and copy

Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms

Excellent verbal and written communications skills

Strong time management organizational skills and attention to detail

Learn more about our health and wellness benefits which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal

The base pay for this position is

$61300.00 $122700.00

In specific locations the pay range may vary from the range posted.

Communications

PA Public Affairs

United States > Chicago : Willis Tower Building 233 S Wacker Dr.

Standard

Not specified

Not Applicable

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: EEO is the Law link - Espanol: