Content & Community Partnerships Coordinator

Backcountry needs a content engine someone who can personally create authentic platform-native social content across road bike MTB ski climb and general outdoor at volume while simultaneously building and managing a growing network of creators and ambassadors. As Content & Community Partnerships Coordinator you will serve as both a prolific hands-on content creator and the connective tissue between Backcountrys brand and the outdoor creator community.

Within your first six months success means a content calendar that never goes empty 20 pieces of brand-aligned content published per week and a creator network that is well-supported on-brief and delivering consistently. You will leverage AI tools and systematic workflows to maintain quality at high volume across multiple channels and verticals.

This is a lean team. You will own a lot move fast and make decisions with full end-to-end responsibility.

• Create original platform-native content across Instagram TikTok YouTube Shorts and emerging channels shooting editing and posting short-form video graphics and photo content independently
• Produce content across all core verticals (ski/snow road bike MTB climb general outdoor) with the credibility and context to make each feel authentic
• Write sharp brand-aligned captions scripts and copy that match Backcountrys voice across formats and audiences
• Leverage AI tools (ChatGPT Claude Runway ElevenLabs Descript etc.) to accelerate ideation scripting repurposing and scheduling at scale
• Source recruit onboard and manage emerging creators athletes and ambassadors across bike climb snow run and lifestyle verticals
• Turn creator partnerships into a consistent content pipeline aligned with brand product and seasonal priorities briefing creators tracking deliverables and maintaining brand standards
• Build and maintain an organized content calendar using modern tools and AI-assisted workflows to keep volume high and quality consistent during peak campaign periods
• Foster belonging within the Backcountry creator and ambassador community through genuine relationship-building and support for in-person community moments (rides laps events activations)
• Collaborate cross-functionally with PR Brand Partnerships and Merchandising teams to integrate creators into campaigns partnerships and events
• Track content output creator performance and social metrics against goals; compile performance reports to inform sourcing and content decisions

• 2 to 4 years of experience in social media content creation influencer marketing or brand partnerships
• A personal content portfolio links to accounts channels or work you have created yourself
• Active participant in at least one core vertical: road bike MTB ski climb or outdoor this is non-negotiable
• Ability to independently create content across formats: short-form video photo graphics captions and scripts using tools like CapCut Canva Adobe Express or equivalent
• Fluency with AI tools and a demonstrated ability to use them as a production multiplier not a shortcut
• Experience managing creator or ambassador relationships and content deliverables
• Strong understanding of platform-native behavior on Instagram TikTok and YouTube with the ability to adapt quickly as platforms shift
• Ability to channel a brand voice authentically writing in tone without sounding corporate or scripted
• Highly organized with the ability to juggle creator relationships content production and reporting simultaneously

• Background in outdoor sports or culturally-driven brands
• Experience thinking systemically about content workflows: batching templates repurposing scheduling and workflow design
• Experience executing tiered partnership structures with creators and ambassadors

The people who do best here are builders. They take ownership move fast and want to see the direct impact of their work.

• Cross-Functional Impact: Your content and creator partnerships will touch Brand PR Merchandising and Social teams your work directly shapes how Backcountry shows up in outdoor culture.
• AI-First Skill Building: Get hands-on with modern AI and creator tools. You will build workflows and skills that set you apart in the industry.
• Real Ownership: Own the content pipeline and creator network end-to-end. High performers are quickly entrusted with greater responsibility and new challenges across our portfolio of brands.
• Competitive Benefits: Paid time off policies 401(k) match medical/dental/vision and a variety of supplemental policies and employee discounts across our portfolio of brands.

1. Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role your background and what you are looking for.
2. Content Challenge - A short take-home exercise to show us how you think create and execute.
3. Hiring Manager Interview - Conversation with the Director of Brand Marketing focused on your experience portfolio and operational thinking.
4. In-Person Interview - Wed like to meet you at our Salt Lake City office. Details and logistics will be arranged with your recruiter.
5. Reference Checks - Conducted in parallel with the final stages where possible.
6. Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.