Content Adoption & Experience Lead, Senior Manager

ROLE SUMMARY

The Content Adoption & Experience Lead is aSeniorManager-level role within Pfizers AIA Strategy & Operations function sitting within the Change Deployment & Adoption team reporting to the Change Deployment & Adoption Lead.

This role is the dedicated change adoption and training owner for all AI-led initiativesimpactingcontent creation management anddistributionworkflows across commercial audiences. Content represents a foundational and high-volume workflow within Pfizers commercial operation spanning field-facing materials promotional assets medical and scientific content and digital channel outputs and the adoption of AI-powered content capabilities requires careful change orchestration audience-specific enablement and sustained engagement with content owners reviewers and approvers.

The role owns the full lifecycle of change and adoption for content-related AI initiatives: from strategy and stakeholder engagement through to training design deployment measurement and continuous improvement all grounded in a deep understanding of how content colleagues and commercial teams actually create manage and distribute content today.

KEY RESPONSIBILITIES

1. Content Change Strategy & Deployment

• Define and own the change management and adoption strategy for all AI-led initiativesimpactingcontent workflows and content-producing audiences aligned to the enterprise AI Adoption framework led by the Change Deployment & Adoption Lead

• Develop comprehensive change management and communication plans that ensure clarity of understanding across all content stakeholders in relation to AI-led changes to content creation processes systems review and approval workflows and ways of working

• Tailor the overarching AI Adoption framework to reflect the unique needs content workflows regulatory and compliance considerations and priorities of content-producing audiences

• Develop standard change management and communication approaches to engage all necessary stakeholders within content teams to successfully roll out new AI-powered content tools processes and changes to existing ways of working

• Useoptimalways to engage content leadership and content owners to role model and champion new AI-led content initiatives

• Proactivelyidentifyacute and/or systemic change management and communication issues within content populations and manage effectively to resolution

• Feed change signals adoption barriers and lessons learned back to the Change Deployment & Adoption Lead to inform enterprise-wide strategy improvement
  

2. Stakeholder Engagement & Activation

• Build andmaintaindeep trusted relationships with content leadership commercial operationsleads and BU Leads to understand audience-specific readiness concerns and priorities around AI-powered content capabilities

• Orchestrate closely with AI product owners to ensure activation engagements for content audiences are aligned to product capabilities roadmap timing and launch readiness

• Partner with the Commercial AIA Lead andBU Leadsto obtain ongoing feedback on AI content program performance and channel insights back to product teams

• Design and execute stakeholder engagement approaches that build awareness willingness and capability to adopt AI content tools across content-producing populations

• Identifyand develop content change champions at functional leadership and team levels to amplify adoption efforts across geographies and business units

• Represent content audience needs in cross-functional forums ensuring content-specific considerations including review approval and compliance workflows are incorporated into AI product design and rollout planning
  

3. End-to-End Project Planning & Execution

• Create andmaintainthe end-to-end project plan for each AI-led initiativeimpactingcontent audiences covering scope milestones owners dependencies and success criteria

• Track project plans to ensure deliverables and milestones are delivered to schedule; proactively escalate risks and develop mitigation plans

• Identifyand manage program interdependencies across the AI portfolio that affect content audiences coordinating with other Adoption & Experience Leads to align sequencing

• Manage multiple concurrent programs and product launchesmaintainingexecution quality and timeline discipline across all
  

4. Training Creation & Deployment

• Design and implement training programs to support adoption of AI-powered content tools and processes tailored specifically to the needs workflows and content responsibilities of commercial content colleagues

• Own the end-to-end development of training content for each AI product relevant to content audiences including e-learning modules livefacilitatedsessions job aids quick reference guides videos FAQs and embedded workflow tools

• Create andmaintainuser-friendly training materials that support onboarding to new AI content tools and ongoing engagement as products evolve

• Establish a training content lifecycle process for content materials including version control refresh triggers tied to product updates and retirement of outdated content

• Coordinate training delivery across content teams and geographiesleveragingvirtual and in-person formats to maximize reach and effectiveness

• Ensure training delivery is sequenced and coordinated with product launches capability releases and field activation milestones

• Manage any external vendors or staff augmentation resources contributing to content training ensuring quality consistency and on-time delivery
  

5. Adoption Measurement & Continuous Improvement

• Define and track adoption and training effectiveness metrics specific to content audiences (e.g. tool activation rates training completionproficiencyassessments post-training adoption lift field feedback scores content output quality indicators)

• Monitor adoption metrics and training feedback on an ongoing basis using insights to refine content adjust deployment approaches and improve the user experience

• Translate data into actionable recommendations that continuously improve activation quality anddemonstratemeasurable business impact for content audiences

• Report adoption progress risks and insights to the Change Deployment & Adoption Lead on a regular cadence contributing to enterprise-level reporting

• Systematically capture lessons learned from each program and use them to improve the next launch within the content segment
  

6. Cross-Functional Collaboration & Enterprise Connectivity

• Serve as the subject matter expert on content audience dynamics and AI-powered content workflows within the AIA Change & Adoption team

• Collaborate with peer Adoption & Experience Leads (Field GAV/Tier 2 Marketing) to share best practices align on shared tools andmaintainconsistency in the stakeholder experience across segments

• Contribute change signals and adoption insights from content audiences to the enterprise adoption framework helping each program make the next one smarter

• Support the Change Deployment & Adoption Lead in enterprise-level stakeholder reporting strategy planning and Rhythm of Business activities

QUALIFICATIONS

Basic Qualifications

• BS/BArequiredwith5 years of commercial industry experience or equivalent with at least 3 years in change management adoption training or organizational transformation roles

• Demonstrates use of AI as first approach

• Demonstrated experience developing change management and communication plans for content-producing and commercial audiences in a large matrixed organization

• Strong understanding of commercial content operations including content creation review approval and distribution workflows

• Experience designing and deploying training programs for commercial audiences with a preference for experience in content-related workflows

• Demonstrated ability to manage multiple concurrent programs to schedule in a fast-paced matrixed environment

• Strong stakeholder management and communication skills; ability to engage and influence without direct authority

• Experience working cross-functionally across Commercial Digital Medical Regulatory and Operations teams
  

Preferred Qualifications

• MBA or advanced degree preferred

• Experience working within or alongside commercial content medical affairs or creative operations functions in a biopharma context

• ProsciADKAR Kotter or equivalent change management certification

• Experience with AI or digital tool adoption programs at commercial scale particularly in content creation or management contexts

• Familiarity with AI-powered content platforms DAM systems generative AI tools and e-learning development tools

• Familiarity with LMS platforms (e.g. Workday Learning) and e-learning development tools

• Operations certificate in Lean Management Six Sigma or Business Process Management a plus

• Track recordof strong project management and stakeholder networking across organizational verticals

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

OTHER JOB DETAILS:

• Last Day to Apply:August 4 2026

• Work Location Assignment:Hybrid 2-3 days onsite/weekUS Commercial Pfizer site(per Pfizers Log in for Your Day Policy)

The annual base salary for this position ranges from $124400.00 to $207400.00.* In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States. * The annual base salary for this position in Tampa FL ranges from $111900.00 to $186500.00. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.

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