Consumer & Market Insights Director

Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America (SEA) is a leader in mobile technologies consumer electronics home appliances enterprise solutions and networks systems. Across each of these areas our work drives innovation economic growth and workforce opportunity in the United States.

For nearly five decades Samsung has been at the forefront of technological advancements investing over $100 billion and creating more than 20000 jobs nationwide. Our mission To integrate cutting-edge products services and AI technology to deliver smarter sustainable and more connected experiences that empower people to live better.

As a wholly owned subsidiary of Samsung Electronics Co. Ltd. SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

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Role & Responsibilities

The Consumer & Market Insights Director is the Corporate Marketing teams expert voice on the consumer: who they are how they use Samsung products and how they perceive the Samsung brand relative to competitors. This person owns the end-to-end insights agenda: designing and fielding primary research synthesizing secondary and syndicated research and translating findings into clear decision-ready recommendations. The role sits at the intersection of research rigor and business impact partnering closely with brand media and creative teams to ensure every major marketing decision is grounded in a deep current understanding of the consumer.

Primary Research

• Design scope and manage primary quantitative and qualitative research studies (e.g. surveys focus groups in-depth interviews ethnographies usability studies) to answer specific business questions.
• Select and manage external research vendors and panels; negotiate scopes of work timelines and budgets.
• Develop research objectives hypotheses discussion guides and questionnaires in partnership with marketing stakeholders.
• Analyze primary research data (using statistical and qualitative analysis methods) to surface clear actionable findings.

Secondary Research & Market Intelligence

• Monitor and synthesize syndicated and secondary research (e.g. category reports analyst research industry studies social listening competitive intelligence) relevant to consumer electronics and Samsungs core categories.
• Maintain a current organized point of view on consumer trends category dynamics and competitive brand positioning.
• Curate and evaluate third-party research vendors panels and data sources to ensure the team has access to best-in-class tools and data.

Brand & Consumer Understanding

• Serve as the organizations subject-matter expert on consumer attitudes behaviors needs and perceptions related to Samsung products and the Samsung brand.
• Build and maintain core measurement frameworks (e.g. brand health tracking usage & attitude studies customer satisfaction/NPS purchase journey mapping) to monitor shifts over time.
• Develop consumer segmentation and personas that inform targeting messaging and product strategy.
• Translate complex research and data into clear compelling narratives and recommendations tailored to marketing brand and executive audiences.
• Present findings and recommendations to senior stakeholders including corporate marketing leadership.

Business Partnership

• Act as a trusted advisor to Corporate Marketing functional leadership proactively identifying research needs that will help the team achieve its business objectives.
• Prioritize and manage a portfolio of research initiatives against budget timeline and organizational priorities.

Skills and Qualifications

Skills & Qualifications

• Minimum Bachelors degree with 12 years of experience analyzing consumer data and providing insights that drive business including research methods and statistics.
• Mix of Client and/or agency side experience a plus.
• Experience designing and executing both qualitative and quantitative primary research studies from scoping through fielding to analysis.
• Strong experience synthesizing secondary/syndicated research and competitive intelligence into usable business input.
• Demonstrated ability to translate data into clear narratives and recommendations for non-technical senior audiences.
• Working knowledge of research methodologies sampling survey design and statistical analysis.
• Experience managing external research vendors panels and agency partners. Ability to adapt and move between platforms and partners to evolve with changing business needs.
• Excellent written and verbal communication and presentation skills.
• Experience with brand tracking segmentation and customer journey research.
• Familiarity with tools such as Zappi Sprinklr and Infotools. Experience with syndicated resources such as Kantar MONITOR eMarketer and Statista.
• Experience within a large matrixed organization or global brand marketing function.
• Knowledge of the consumer electronics mobile home appliance or CE/tech retail landscape.

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Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.

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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.

* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.