Consumer Insights Manager

Job Description:

Our Opportunity

Chewy is seeking a Consumer Insights Manager to join our Consumer Insights team in Boston MA. This hands-on manager and analyst role will help strengthen Chewys consumer-centric approach by leading small to mid-sized research projects supporting recurring insights programs and turning data into clear implications for the business. Working closely with Consumer Insights leaders and partners across Marketing Analytics Product and customer-facing teams this person will connect insights across brand health customer behavior competitive intelligence cultural insights syndicated sources and primary research. The ideal candidate is equally comfortable digging into the data managing the details of research execution and communicating the story behind the findings.

What Youll Do

• Lead defined research projects. Independently manage small to mid-sized quantitative and qualitative studies from business question through approach questionnaire or discussion guide fieldwork analysis and final story.

• Dig into brand health and measurement. Support the day-to-day management and analysis of Chewys brand tracking programs including funnel performance equity measures audience differences competitive context and changes over time. Partner with Brand Media and Analytics teams to evaluate campaign performance across awareness ad recall message association familiarity and consideration. Connect campaign-level results with brand-health trends to identify what is working for whom and where additional learning is needed.

• Connect the dots across data. Integrate findings from surveys customer and behavioral metrics syndicated tools competitive intelligence and prior research to identify patterns explain what is changing and surface the most important implications.

• Translate findings into action. Build clear concise reports and presentations that move beyond data reporting to explain the customer tension the business impact and recommended next steps.

• Run recurring insights workstreams. Manage Chewys DIY survey platform and omnibus support monthly and quarterly reporting and maintain consistent quality timing and documentation across repeatable programs.

• Build actionable audience intelligence. Use audience platforms and syndicated tools to size and profile priority audiences understand their attitudes and media behaviors and translate findings into clear inputs for audience strategy media planning and activation.

• Apply a cultural intelligence lens. Identify how cultural shifts and differences across audiences influence pet-parent needs brand perceptions and behaviors translating these insights into opportunities for more relevant and inclusive marketing and customer experiences.

• Maintain consistent measurement. Support the development of repeatable scorecards and benchmarks for upper-funnel performance including campaign channel creative and audience-level results.

• Ensure research quality. Review survey programming sample plans data tables outputs and deliverables for accuracy; identify inconsistencies and resolve issues before work is shared with stakeholders.

• Support larger strategic programs. Partner with senior Consumer Insights leads on high-impact initiatives by owning analyses research workstreams timelines and deliverables while maintaining visibility across multiple priorities.

• Bring the consumer into the conversation. Share findings in working sessions and stakeholder presentations answer follow-up questions with evidence and help teams apply insights to marketing brand product and customer experience decisions.

What Youll Need

• Education. Bachelors degree in marketing business statistics research social sciences or a related field or equivalent practical experience.

• 5 years of experience in consumer insights market research analytics or a related field ideally supporting consumer retail e-commerce or technology brands.

• Collaborative mindset. A curious proactive hands-on partner who asks thoughtful questions works well across teams and thrives in a fast-paced often ambiguous environment.

• End-to-end research skills. Hands-on experience designing and executing quantitative and qualitative research with the judgment to independently lead clearly scoped studies and seek guidance on larger or more ambiguous work.

• Strong analytical foundation. Ability to work directly with crosstabs and datasets analyze trends and audience differences understand statistical significance diagnose drivers and reconcile findings across multiple sources.

• Brand measurement experience. Experience with brand health equity funnel customer experience NPS or other tracking programs including interpreting movement over time and competitive benchmarks.

• Media and audience measurement experience. Familiarity with brand-lift studies upper-funnel media metrics audience profiling segmentation and syndicated audience tools. Ability to connect media results with broader brand-health and customer insights is strongly preferred.

• Insight synthesis and storytelling. Strong writing and presentation skills with the ability to turn detailed analysis into a focused narrative meaningful human insight and practical business implications.

• Executional discipline. Strong project management organization and attention to detail with a track record of balancing multiple priorities and delivering high-quality work on time.

• Tools and data fluency. Experience with survey platforms Excel or similar analytical tools and syndicated data sources such as Nielsen MRI-Simmons Numerator or YouGov. Familiarity with visualization or statistical software is a plus.

• Vendor and communication skills. Experience coordinating research vendors and presenting findings to cross-functional stakeholders. Experience conducting qualitative interviews is a plus.

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• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidates relevant experience education and work addition this position is eligible for 401k and a new hire and annual equity grant. C08 positions may also be eligible for annual bonus.

We offer different types of insurance and benefits such as medical/Rx vision dental life disability hospital indemnity critical illness and accident. We offer parental leave family services benefits backup dependent care flexible spending accounts telemedicine pet adoption reimbursement employee assistance program and many discounts including 10% off pet insurance and 20% off at .

Exempt salary team members have unlimited PTO subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact .

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