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Community Events Manager

Alabama Outdoors

Job Location:

Mobile, AL - USA

Monthly Salary: Not provided by the employer

Posted: 25 July 2026 (18 days ago)

Application Deadline: 31 October 2026

Vacancies: 1 Vacancy

Job Summary

Responsive recruiter

Benefits:

Employee Discounts (30% in-store year round 50% off AO & AOA Brand)
Fun positive work enviornment
Employee discounts
Flexible schedule

Role Overview
The Community Events Manager exists to help Alabama Outdoors show up in our communities in meaningful memorable ways. This role is responsible for planning leading and executing community-driven events that reflect the new AO identityan active lifestyle brand rooted in people purpose and connection.

From large-scale signature events to campus pop-ups and in-store experiences the Community Events Manager helps ensure AO events feel intentional welcoming and aligned with the AO Way.

This role works closely with Store Teams Marketing and the Culture & Experience team to bring events to life that drive brand awareness community engagement and long-term loyalty.

Core Event Ownership
The Community Events Manager will help lead and support key AO events including but not limited to:

Party on the Porch (AOs flagship community event)
AO Days (store-specific or market-wide brand moments)
Campus Events & College Activations
In-Store Events (brand launches community nights workouts family events)
Pop-Ups & Local Partnerships
Community Fitness & Lifestyle Events
Seasonal & Market-Specific Activations

Key Responsibilities
Event Strategy & Planning

Plan organize and execute AO-led community events across multiple markets
Help evolve long-standing events (like Party on the Porch) to reflect the new AO brand
Identify new event opportunities that align with AOs active lifestyle focus
Build and maintain a forward-looking event calendar for all locations

Community Partnerships

Build strong relationships with local gyms studios campuses nonprofits and brand partners
Serve as a key point of contact for community collaborators and event partners
Ensure partnerships feel authentic mutually beneficial and aligned with AO values

Brand & Experience Standards

Ensure every event reflects AOs updated brand identity hospitality standards and culture
Support stores in creating events that feel elevated organized and welcoming
Act as a brand ambassador at eventssetting the tone and experience in real time

Execution & Logistics

Manage event logistics including staffing needs supplies set-up breakdown and flow
Work closely with store leadership to prepare teams for successful events
Partner with Marketing to support promotion signage and storytelling
Be present and hands-on at key events to lead troubleshoot and support

Evaluation & Growth

Track event performance and attendance
Gather feedback from guests store teams and partners
Use insights to refine future events and improve execution

Keys to Success in This Role
A successful Community Events Manager at AO will:

Create Events That Feel Like AO
-Events are warm organized people-first and aligned with the active lifestyle brand.
Build Trust With Store Teams
-Stores feel supportednot burdenedby events and confident in execution.
Show Up as a Leader
-Leads from the front at events brings energy and stays calm under pressure.
Balance Creativity & Organization
-Big ideas paired with strong planning timelines and follow-through.
Strengthen Community Brand Presence
-AO becomes known as a brand that consistently shows up and invests locally.

Who This Role Is For

Someone who thrives in people-focused high-energy environments
Highly organized detail-oriented and adaptable
Comfortable leading events and working cross-functionally
Passionate about community lifestyle brands and creating experiences
Willing to work evenings and weekends as needed for events

Execution of Core Events

Party on the Porch Four Minimum Per Year
AO DAYS Collabs Six Minimum Per Year
Campus Connection Events 4 Minimum Per Semester (Eight Per Year)
- Samford North Alabama South Alabama and UAB
In-Store Seasonal Pop-Ups Flex Depending on Marketing Plans

Plan Internal Structured Events

The Leadership Gathering (Formerly Manager Meeting) (4 Per Year)
Coordinate with Store Support for Monthly Lunch & Learns
BHM Collective Meetings (2-3 Per Year)
Assist Director of Culture & Experience with SSC Staff Parties

Schedule & Structure

Schedule is remote with in-store days to oversee hospitality needs
Flex Schedule on Week of Events
One Hour Lunches Each Day
Remote Work Days as Approved
Based in-market with regular travel to all AO locations
Reports to the Director of Culture & Experience

Direct Staff Oversight