Community Engagement Specialist

POSITION SUMMARY:

Were seeking a creative energetic and boating/outdoors-enthusiastic individual to serve as the dedicated social media & Events Coordinator for our Tracker Marine Boat Center and Bass Pro Shops retail store. You will create and manage engaging short-form video content across both brands handle daily social media presence and coordinate in-store on-water and community events to drive traffic leads and excitement.

This role blends your passion for boats fishing and the outdoors with creative content and event execution to highlight Tracker Nitro Tahoe Sun Tracker Regency Ranger Mako boats plus Bass Pro Shops broader outdoor lifestyle conservation ethos and destination experiences.

ESSENTIAL FUNCTIONS:

Social Media Content Creation & Management (60-70% of time)

• Develop a consistent cross-brand content calendar aligned with promotions across both banners seasonal themes holidays and the Bass Pro Shops playbook (awareness summer peak fall transition holiday ramp).
• Remain committed as a brand expert consistently highlighting new and upcoming products as they become available while delivering informed insights and enthusiasm that reinforce brand awareness.
• Maintain a clean premium visual style: high-resolution well-lit footage; tidy showrooms; Bass Pro green/earth tones/blues; well-groomed on-camera presence in branded attire with friendly approachable energy.
• Follow Reel/Short standards: strong 3-second hook text overlay steady shots (tripod/gimbal) upbeat royalty-free outdoor music clear voiceover/text and a strong CTA on every post (e.g. Come see it in-store this weekend or Tag a friend who needs a boat).
• Plan shoot edit and post high-quality short-form videos (Reels TikToks YouTube Shorts Stories) featuring boats inventory in-store experiences aquariums product demos customer stories and lifestyle content.
• Manage organic growth across Instagram Facebook TikTok YouTube etc. as outlined; engage with followers daily; monitor trends and competitors.
• Engage and respond/interact with all customer inquiries on social platforms coordinating timely hand offs and follow up from the Tracker Marine Boat Center/Bass Pro Shops team as appropriate.
• Support influencer partnerships with local families fishing and outdoor micro-influencers (flat fees product trades or hybrid compensation) to expand reach and drive foot traffic.

Event Planning & Execution (20-30% of time)

• Coordinate promotional events at the dealership in partnership with GM/Tracker Boat Manager Bass Pro Shops store and nearby outdoor venues (boat demo days open houses fishing clinics family boat days trade-ins etc.).
• Amplify major Bass Pro Shops events including Santas Wonderland (holiday photos crafts giveaways) Gone Fishing / Kids Fishing events seasonal promotions (4th of July Back-to-School Black Friday) conservation initiatives and community outreach.
• Manage logistics (setup signage vendors live coverage) and create pre-event hype post-event recaps to maximize reach and leads.

Additional Duties

• Track performance metrics (views engagement leads) and provide monthly summaries.
• Assist with occasional email/website updates.
• Represent the Tracker/Bass Pro Shops brand professionally while staying current on products trends and conservation topics.
• Working closely in partnership with location dedicated Pro staff.
• Being a liaison for the Base Camp team.

ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: High School Diploma or Equivalent
• Preferred Degree: Associate Degree or Bachelors Degree in Marketing Communications Public Relations Digital Media Business or related field (if applicable)
• Years of experience: 02 years of experience in marketing social media retail event coordination customer engagement or related field

KNOWLEDGE SKILLS AND ABILITY:

• Passion for boating fishing and outdoor lifestyle (personal experience preferred).
• Proven short-form video creation/editing skills (Cap Cut In Shot Premiere Rush etc.) and strong platform knowledge.
• Excellent communication; comfortable on-camera and with customers.
• Organized self-motivated with a valid drivers license for local events/shoots.
• Retail marine or event planning experience a plus (training provided for the right candidate).
• Must be able and lift carry and move items weighing up to 50 pounds.
• A pre-employed drug screening will be required.

Preferred Skills

• Canva/Adobe Creative Suite for graphics.
• Familiarity with community outreach and conservation initiatives.

This role lets you make waves across social media and events while directly supporting sales and community engagement at Tracker Marine and Bass Pro Shops. Ready to join Wed love to hear from you!

TRAVEL REQUIREMENTS:

• Minimal travel required

PHYSICAL REQUIREMENTS:

Regularly sits stands walks and works on a computer.

Occasionally lifts up to 50 lbs.

INDEPENDENT JUDGEMENT:

Performs tasks and duties under general supervision using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures policies and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at