Communications Strategist
Job Summary
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To be effective an individual must be able to perform each job duty successfully.
Develops strategic communication plans for internal initiatives to promote organizational understanding and successful business outcomes
Creates and maintains editorial calendars and channel strategies
Researches reports industry trends and expertly recommends communication strategies
Maintains content strategy forecast in collaboration with with all the teams within the marketing and communications team Knowledge Management and business stakeholders
Partners to develop and implement the strategy for the Organizational Communications Playbook (channel and style guide)
Owns communication channel strategy including creation of personas and user stories
Partner to define requirements for communications templates and standards for stakeholder use to automate work
Helps to establish critical path milestones delivery dates for communication projects and reviews stakeholder deliverables to ensure they meet acceptance criteria and align with business focus
Leads campaign discoveries kickoff meetings prepares communication plans and creative briefs
Owns and leads communications focus groups and adjusts strategies accordingly
Facilitates campaign debrief meetings to gather lessons learned provide campaign performance data and establish best practices for future campaigns
Manages content and engagement analytics throughout campaigns and systems to assess communication performance and adjust strategy and systems as necessary
Develops and applies a metric system and benchmarking for output of the Organizational Communications including formalizing standard operating procedures
Collaborates with all the Marketing and Communications team to ensure they understand communication strategies and stakeholder expectations
Complies with all regulations as required by law including but not limited to Bank Secrecy Act OFAC FACT Act GLBA Regulation CC (funds availability) and Regulation
Performs other duties as assigned
KNOWLEDGE SKILLS and ABILITIES
The requirements listed are representative of the knowledge skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Experience
Minimum of eight years of strategic communications management including data analysis
Education
Bachelors degree from an accredited institution in communications marketing English or business or related field. Education must be from an accredited institution and will be verified. Five additional years experience in a progressive communications or marketing work environment with an emphasis in data analysis or process improvement may be substituted in place of a bachelors degree preferred.
Licenses Certificates Registrations
Project Management Professional (PMP) Certified ScrumMaster (CSM) Certified Project Management Practitioner (CPMP) or other project certification preferred.
Computer/Office Equipment Skills
Advanced skills with Microsoft Office Suite including Outlook Word PowerPoint and Excel
Proficiency with Workfront or project management software preferred
Managerial Responsibility
Has no direct supervisory/managerial responsibilities but leads work assignments
Language Skills
Expertise to clearly express ideas methodology results and recommendations verbally in writing and through insightful reports and graphic illustrations
Ability to document outcomes and present information in a manner appropriate for key stakeholders and all levels of the organization
Other Skills and Abilities
High-level strategic thinker who is also focused on identifying executable details
Idea generator and successful at root problem analysis
Excellent communication skills both written and verbally
Ability to create successful stakeholder engagement experiences (including change management and buy-in) across multiple lines and levels ofthe business
Excellent inter-personal skills including the ability to lead and collaborate with ad-hoc teams
Ability to work both autonomously and collaboratively in a fast-paced environment
Self-starter with strong organizing and time management skills and the ability to work productively and with multiple projects and timelines
Adaptive to change responds positively to altered circumstances or conditions
Possess a desire and willingness to learn and continually update knowledge base on communication concepts strategies systems etc.
Takes initiative to be a problem solver and provide suggestions to improve processes and efficiencies
Experience with project management principles and software
Demonstrate understanding of quality control principles and process management
Knowledge of financial operations and business practices preferred
PHYSICAL ABILITIES / WORKING CONDITIONS
Physical Demands
Has the ability to speak hear sit use hands to handle or feel and reach with hands and arms consistently. Ability to stand
walk kneel and crouch occasionally.
Vision Requirements
Close vision (clear vision at 20 inches or less); distance vision (clear vision at 20 feet or more); color vision (ability to identify
and distinguish colors)
***This Job is not eligible to be performed in Colorado or Connecticut either remotely or in-person.***
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Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.