Communications & Marketing Strategist (ShawU Divinity School)

Job Summary:

The Communications and Marketing Strategists reports to the Director of Donor Relations Recruitment and Strategic Partnerships and provides daily and strategic direction for marketing campaigns within the School of Divinity and set the direction and manage an integrated marketing plan to share the mission and programs of the School of Divinity throughout the local national and global community. The Strategist must collaborate with the Universitys Director of Communications and Marketing to ensure unification and prevent duplication of messaging. The Communications and Marketing Strategist guides the strategy for all marketing and communications website and public relations messages and collateral to consistently articulate Shaw Divinitys mission and its stakeholders and resources in concert with the Universitys Director of Communications and Marketing. The Strategist is responsible for planning developing and implementing all marketing strategies marketing communications and public relations activities both external and internal; oversees development and implementation of support materials and services in marketing communications and public relations. The Strategist will work collaboratively take initiative and demonstrate excellent oral/written skills as well as demonstrate a fundamental knowledge and value for theological education and Christian Faith.

Essential Job Functions:

Communications Marketing and Public Relations
Responsible for creating implementing managing and measuring through data collection the success of: a comprehensive communications marketing and public relations program that will enhance the School of Divinitys image and position within the marketplace and the public and facilitate internal and external communications; and public relations activities and materials including publications media relations client acquisition
Ensure articulation of School of Divinitys desired image and position assure consistent communication of image and position throughout the University and assure communication of image and position to all constituencies both internal and external.
Responsible for editorial direction design production and distribution of all publications.
Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.
Coordinate with fundraising efforts to identify and measure new leads for sponsorship and donations.
Coordinate the consistent appearance of all print and electronic materials such as letterhead use of logo brochures flyers posters postcards billboards emails social media radio etc.
Develop coordinate and oversee programs technical assistance and resource materials to assist departments in the communications marketing and positioning of their activities.
Provide counsel to alumni chapters on communications marketing and public relations.
Ensure that the School of Divinity regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends and review effectiveness of implemented campaigns and projects with adjustments when necessary.
Establish and manage Dean of Divinitys social media platforms (i.e. podcast blog etc.)
Manage select vendor relationships and oversees ordering of premium items collateral and departmental materials.
Coordinate with the Dean in the planning and marketing of the annual Circle of Preachers and Advocates of Justice Induction Ceremony/Gala and the Annual Minister conferences.

Planning and budgeting

Responsible for the achievement of marketing/communications/public relations mission goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Director of Donor Relations Recruitment and Strategic Partnerships.
Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities monitor progress assure adherence and evaluate performance.
Recommend short- and long-term goals and objectives to the Director of Donor Relations Recruitment and Strategic Partnerships.
Develop implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
Keep informed of developments in the fields of marketing communications and public relations not-for-profit management and governance and the specific business of the Divinity School and use this information to help the University operate with initiative and innovation.
Other duties as assigned.

Minimum Job Qualifications

Education and/or Experience
Bachelors degree in marketing public relations or journalism from an accredited college or university required.
Graduate degree in a related field is desirable.
Minimum of 5 years experience in marketing communications or public relations with demonstrated success
preferably in the not-for-profit or association sector.
Demonstrated skills knowledge and experience in the design and execution of marketing communications and
public relations activities.
Strong creative strategic analytical organizational and personal sales skills.
Demonstrated successful experience writing press releases making presentations and negotiating with media.
Proven experience executing marketing campaigns (traditional and digital) for a variety of audiences
Excellent presentation skills to present a variety of information from simple to complex in regards to theological
education and the liberative Christian Faith
Experience overseeing the design and production of print materials publications and social media.
Computer literacy in word processing data base management and page layout.
Commitment to working with shared leadership and in cross-functional teams.
Strong oral and written communications skills.
Ability to manage multiple projects at a time.

Other Competencies (skills abilities behavior)
Must have a philosophy that is consistent with the Mission Vision and Core Values of the organization. Vision
commitment and experience in achieving goals and pursuing excellence is critical. Strong oral and written presentation
skills. Ability to work well independently and as a member of a team. Excellence in organization decision-making
problem-solving and creating a collaborative environment. Ability to manage multiple projects simultaneously. Must be
able to read write and speak fluently in English.

Physical Demands
The work environment is an athletic and office setting which requires the ability to travel much of the time work long
hours including evenings and weekends be physically active able to lift up to 50 pounds and have the ability to
demonstrate specific skills.