Commercial Insights & Analytics Lead, HepatologyImmunology

Commercial Insights & Analytics Lead Hepatology/Immunology

Location: Philadelphia PA or Durham NC

The role is a unique and high-profile leadership role which requires influencing communication and negotiation skills in addition to a combination of strong technical quantitative and qualitative competencies and an agile and practical way of working. The skills and competencies key for this role are an integral part of the Commercial business capability in insights-grounded brand leadership and will become increasingly important as the portfolio expands in hepatology/immunology therapeutic areas. Commercial Insights & Analytics (CIA) Leads are members of the respective Business Unit (BU) leadership teams.

Proactively identify business questions (e.g. market trends product performance marketing campaign development and performance market access analytics sales force organization design call planning) and determine the optimal approach to answer them through data analytics market research etc. Partner with advise and advocate for Hepatology/Immunology BU leadership on the portfolio of Commercial Insights & Analytics responsibilities and defined deliverables including but not limited to key business questions and insights market research commercial data needs and commercial investment areas including related ROI and campaign / channel analytics and best practices. This role is designed to own the insights & analytics for the specific assets and advocate and substantiate insights approaches frameworks and advanced analytic methodologies vis-à-vis BU and marketing leadership finance and other business partners. The CI&A Hepatology/Immunology Lead must understand the brand strategy such that an analytics strategy (analytics deployment plan) can be implemented according to the business planning cycle which also facilitates execution maturity among the CI&A functions.

In this general capacity the Commercial Insights & Analytics Hepatology/Immunology Lead will own the following responsibilities:

• Forge close and highly effective working relationships with BU and brand leadership and with Commercial Insights & Analytics leadership.
• Provide strategic direction and insights to the organization to ensure goal achievement ROI and appropriate investment in people systems and process needs. Advise and review with brand and BU Leadership on the insights plan to drive brand strategy.
• Advocate for customer experience best practices and embed tools and processes such as personas and customer journeys into strategic direction & insights.
• Through business analytics Subject Matter Experts lead the design and execution of in-depth data analytics projects (data vendor identification analysis design/ business rules summary and presentation of results) to increase overall commercial success.
• Advocate for BU and brand management adherence to standard insights approaches frameworks and methodologies in collaboration with Decision Intelligence Platforms & Innovation Lead.
• Collaborate cross-functional with Field Platforms & Operations and Digital & Tech on field reporting tools and analyses.
• Facilitate forecast assumption generation and alignment between Forecasting and Brand Management.
• Articulate commercial data needs and views on standard integrated reporting platform.
• Oversee Marketing Mix Modeling and Investment ROI analyses via subject matter experts on team.
• Look to innovate through pilots and experiments in collaboration with Decision Intelligence Platforms & Innovation Lead.
• Supervise staff; including but not limited to organize and prioritize work write/conduct performance reviews train/develop and manage work performance.
• Manage off-shore and on-shore Global Capability Center resources.
• Communicate goals clearly to employees to ensure understanding and success in achieving them.
• Motivate and inspire employees to do their best work through coaching.
• Propose and manage funding for Insights & Analytics deliverables.

Why You

Basic Qualifications:

• Bachelors Degree.
• 10 years or greater of professional experience full-time employment in a life sciences company (or related) or in a management consulting firm or market research firm combined with knowledge of pharmaceutical industry.
• Most recent professional experience includes 5 years or more of direct line and matrix leadership of teams / agencies / vendors / third parties.
• Able to demonstrate business acumen analytical quantitative and qualitative analysis/synthesis skills

Preferred Qualifications:

• Bachelors degree in any one of the following: Focus in Business Math Life Science Social Sciences (Economics) or Engineering.
• MBA or advanced degree in one of the disciplines above
• Knowledge and experience in hepatology and immunology indications.
• Familiarity with AI tools.
• Demonstrated experience influencing senior commercial leadership.
• Direct line leadership experience must include employee development coaching hiring and performance management.
• Strong communication and presentation skills as evidenced through impactful management presentations conference presentations and/or publications.
• Proven and advanced collaboration skills and cultural sensitivity.

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Skills

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.

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