Commercial Enablement Lead

About CooperSurgical

CooperSurgical is a leading fertility and womens healthcare company dedicated to putting time on the side of women babies and families at the healthcare moments that matter most in life. As a division of CooperCompanies were driven by a unified purpose to enable patients to experience lifes beautiful moments. Guided by our shared values dedicated innovative friendly partners and do the right thing our offerings support patients throughout their lifetimes from contraception to fertility and birth solutions to womens and family care and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers including testing and treatment options as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at.

Job Summary:

CooperSurgical is a leading fertility and womens healthcare company dedicated to putting time on the side of women babies and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive deliver and protect healthy babies. When its time for people to build their families the CooperSurgical Donor Gametes Services California Cryobank and Donor Egg Bank USA can help intended parents reach their goals with the highest quality donor sperm and donor eggs from rigorously screened diverse donors. Our team cares enough to want to make a difference for the communities in which we live and work and in the well-being of women babies and families everywhere.

We strive to continuously develop best in class people process and technologies. Our Donor Gametes services support those seeking to realize their dreams of creating a family and specifically serves the LGBTQ community independent parents and those with fertility challenges in need of donor sperm and/or donor eggs.

This role supports the Sr. Director Global Sales Donor Gamete Services and is accountable for enabling effective execution of Donor Gamete commercial strategy by equipping sales teams and supporting sales functions with the skills messaging readiness and reinforcement required to deliver revenue growth and consistent customer experiences.

Additionally this role is accountable for enabling sales effectiveness and improving the customer experience by translating commercial strategy into clear actionable guidance that sales teams can execute consistently. The ideal candidate possesses a strong understanding of sales enablement sales strategy value proposition positioning customer experience excels at driving engagement and accountability and has demonstrated success enabling revenue growth and sustained customer satisfaction through sales force training and enablement.

Essential Functions & Accountabilities:

Commercial Strategy:

• Own Commercial Enablement strategy aligned to Donor Gamete revenue priorities
• Ensure seller and manager readiness for product pricing and GTM changes
• Drive adoption and reinforcement of approved sales motions and value messaging
• Partner with Egg and Sperm Sales Managers to enable managerled coaching and accountability
• Translate commercial strategy into actionable guidance for daytoday selling execution
• Prioritize exceptional customer service experiences through intimate knowledge of market landscape installed base customer journey and sales cycle creating enhancements to satisfaction and retention B2B and B2C
• Implement commercial enablement and training programs to achieve revenue targets expand market share and drive sustainable growth across multiple regions leveraging data-driven insights and performance metrics
• Develop understanding of levers for revenue volumes and customer behavior to provide input on to sales leaders and cross-functional partners on the delivery of sales promotions and campaigns.
• Partner with Marketing Field Sales and Strategic Accounts to translate gotomarket strategy into clear actionable guidance that sellers can execute to strengthen partnerships and improve lead conversion.
• Analyze and stay updated on market trends competitive landscape and customer insights to identify new business opportunities

Performance Metrics and Analytics:

• Use agreed performance metrics to assess adoption readiness and enablement impact
• Partner with Sales Operations to translate demand insights into enablement priorities
• Measure and improve timetoproductivity for new hires and sellers transitioning into new roles products or sales motions.
• Track adoption of defined sales motions playbooks and commercial enablement programs ensuring consistent execution across teams.
• Assess conversion rate and sales velocity improvements following enablement initiatives using pre and postenablement performance comparisons.
• Evaluate manager coaching effectiveness by monitoring coaching participation quality indicators and subsequent seller performance improvement.
• Monitor seller readiness and certification completion ensuring sales teams are equipped and prepared to execute gotomarket strategies.
• Leverage agreed performance insights and reporting in partnership with Sales Operations to identify execution gaps inform enablement priorities and continuously improve commercial effectiveness.
• Align individual responsibilities with prioritized activity metrics and business strategy evolving center of excellence; Identify trends opportunities and challenges impacting sales performance and strategies to remediation
• Increase reps efficiency with lead conversion transactions and time management; enhance core competency of proactive approach to sales
• Develop and deliver training and coaching programs to educate sales teams on new processes tools best practices and adoption of process improvements; partner with sales leadership to identify skill gaps and development needs to execute targeted training initiatives

Work Environment:

Remote

Travel:20%

Qualifications Knowledge Skills and Abilities:

• Strong critical thinking and analytical mindset with strong business acumen and extreme ownership
• Solutiondriven leader who challenges legacy thinking and translates commercial strategy into practical scalable sales execution.
• Proven ability to foster a culture of collaboration continuous improvement and performance excellence across crossfunctional teams.
• Influential leader who navigates ambiguity effectively and drives alignment and accountability in fastchanging commercial environments.
• Proven track record of commercial or sales enablement equipping sales teams and leaders to execute sales motions messaging and value propositions that drive revenue and customer outcomes.
• Strong outsidein perspective with the ability to understand customer needs competitive dynamics and market trends across a diverse portfolio.
• Ability to inspire and motivate teams to achieve exceptional results through data-driven performance management
• Exceptional communication and interpersonal skills with the ability to build strong relationships with customers partners and internal stakeholders
• Strong knowledge of sales processes methodologies CRM systems and a passion for integrating modern technology and tools into sales operations
• Minimum of 10 years experience in Sales Commercial Enablement Marketing or Customerfacing leadership roles.
• Proven track record of enabling sales performance and revenue growth through improved seller readiness adoption of sales motions and disciplined execution of gotomarket strategies.
• Bachelors degree in Business Administration Marketing or a related field; MBA preferred

Experience:

• Minimum of 10 years experience in Sales Commercial Enablement Marketing or Customerfacing leadership roles.

• Proven track record of enabling sales performance and revenue growth through improved seller readiness adoption of sales motions and disciplined execution of gotomarket strategies.

Education:

• Bachelors degree in Business Administration Marketing or a related field; MBA preferred

As an employee of CooperSurgical youll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck we offer a great compensation package medical coverage 401(k) parental leave fertility benefits paid time off for vacation personal sick and holidays and multiple other perks and benefits. Please visit us atto learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email the internet or in any form and/or method will be deemed the sole property of CooperSurgical unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace. If you are interested in applying and require special assistance or accommodations due to a disability please contact us at