Class 8 Trailer Sales Executive
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Job Summary
Class 8 Trailer Sales Executive
Position Overview
The Class 8 Trailer Sales Executive will develop new business and manage commercial equipment relationships throughout Eastern Wisconsin and the Greater Chicago market.
This is a full-cycle outside sales role responsible for prospecting customer development equipment consultation quoting negotiation financing coordination delivery and post-sale relationship management.
The Sales Executive will represent multiple trailer product lines and sell rent and lease new and used commercial trailers to private fleets trucking companies owner-operators contractors manufacturers distributors and industrial organizations.
Key Responsibilities
Develop new trailer sales rental and leasing business throughout the assigned territory
Prospect private fleets trucking companies owner-operators contractors manufacturers distributors and commercial equipment users
Generate opportunities through cold calling email outreach referrals customer visits online research trade shows and industry events
Build and maintain long-term relationships with new and existing customer accounts
Sell new and used commercial trailers across multiple product lines
Promote rentals leasing financing parts service modifications and equipment upgrades
Evaluate customer requirements including freight type payload axle configuration operating environment replacement schedule and budget
Recommend appropriate trailer models configurations options and service packages
Prepare accurate quotes proposals orders contracts and sales documentation
Negotiate pricing and commercial terms within approved guidelines
Coordinate equipment demonstrations inspections and customer evaluations
Manage equipment delivery titles bills of sale plates inspections and customer acceptance
Work with Parts and Service teams to coordinate modifications maintenance repairs and add-ons
Maintain accurate CRM records prospect activity quotes contracts and pipeline information
Follow up consistently with active prospects and existing customers
Resolve customer concerns involving equipment condition delivery documentation maintenance or service
Attend manufacturer training regional exhibits customer events and industry trade shows
Monitor competitor activity pricing product availability and market trends
Meet established sales goals for prospecting customer meetings proposals revenue and gross profit
Provide accurate sales forecasts and activity reports to leadership
Requirements
3 years of business-to-business sales experience
Proven ability to prospect and develop new customer accounts
Strong cold-calling relationship-building negotiation and closing skills
Ability to manage and grow an assigned territory and customer portfolio
Strong written communication and presentation skills
Excellent organization time management and follow-up abilities
Ability to work independently and manage multiple sales opportunities
Proficiency with Microsoft Outlook Word Excel PowerPoint and CRM systems
Basic understanding of pricing gross margin revenue and sales performance metrics
Valid drivers license
Ability to travel frequently throughout Eastern Wisconsin and Greater Chicago
Willingness to attend occasional overnight meetings training programs or trade shows
Preferred Qualifications
Experience selling trailers trucks heavy equipment construction equipment agricultural equipment or transportation services
Background in commercial equipment rentals leasing financing or dealership sales
Existing relationships with trucking companies private fleets contractors manufacturers or industrial customers
Knowledge of Class 8 trucks semi-trailers axle configurations payload requirements and equipment applications
Experience selling flatbed dump tanker specialized or open-deck equipment
Experience coordinating equipment modifications delivery title documentation and post-sale service
Bachelors degree in Business Sales Transportation Marketing or a related field
Required Skills:
3 years of business-to-business sales experience Proven ability to prospect and develop new customer accounts Strong cold-calling relationship-building negotiation and closing skills Ability to manage and grow an assigned territory and customer portfolio Strong written communication and presentation skills Excellent organization time management and follow-up abilities Ability to work independently and manage multiple sales opportunities Proficiency with Microsoft Outlook Word Excel PowerPoint and CRM systems Basic understanding of pricing gross margin revenue and sales performance metrics Valid drivers license Ability to travel frequently throughout Eastern Wisconsin and Greater Chicago Willingness to attend occasional overnight meetings training programs or trade shows Preferred Qualifications Experience selling trailers trucks heavy equipment construction equipment agricultural equipment or transportation services Background in commercial equipment rentals leasing financing or dealership sales Existing relationships with trucking companies private fleets contractors manufacturers or industrial customers Knowledge of Class 8 trucks semi-trailers axle configurations payload requirements and equipment applications Experience selling flatbed dump tanker specialized or open-deck equipment Experience coordinating equipment modifications delivery title documentation and post-sale service Bachelors degree in Business Sales Transportation Marketing or a related field
