Chief Marketing Officer

The Ward Law Group is a nationally recognized mission-driven law firm serving immigrant families and underserved communities with excellence compassion and faith-rooted service. Recognized as one of the Best Places to Work for consecutive years were scaling from $100M to $250M in revenue with active expansion across Florida (Miami Orlando) New York and Texas.

Were looking for a transformational hands-on CMO to lead this next chapter of growth someone who can build a national brand scale a high-performing team and turn marketing data into business results.

What Youll Own

Marketing Strategy & Growth

• Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
• Own the full funnel: paid media SEO/SEM PR TV/radio influencer community outreach and brand storytelling.

Team Leadership

• Lead and grow a marketing team currently 12 professionals scaling to 1525 (social digital paid creative content).
• Hire mentor and build internal career pathways for top talent.

Performance & Analytics

• Define and track KPIs across all campaigns CAC CPL cost-per-signed-case and ROI.
• Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.

Multicultural & Multi-State Expansion

• Localize and adapt campaigns for Miami Orlando NYC and Texas markets including bilingual (English/Spanish) audiences.
• Navigate state-specific Bar/legal advertising compliance requirements.

Budget & Vendor Management

• Owns annual marketing budget.
• Negotiate vendor/media contracts and hold partners accountable to ROI.

Technology & Automation

• Leverage Salesforce CallRail Google Analytics and AI-powered tools to streamline processes and scale results.

Cross-Functional Alignment

• Work closely with Intake Legal Ops and Sales to ensure the end-to-end client journey is cohesive and high-converting.

Executive Partnership

• Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership.

Work Arrangement

• Miami Lakes HQ NYC office or Remote (travel to FL NY and TX offices required as needed)

Qualifications :

What You Bring

• 10 years in senior marketing leadership (CMO VP SVP) with 7 direct reports and teams of 20.
• Track record scaling marketing in a company that grew from $50M to $250M with 30% YoY growth.
• Managed $10M annual budgets with demonstrable ROI.
• Deep full-funnel expertise: SEO Google Ads Meta TikTok Local Service Ads (LSA) YouTube SEMrush TV/radio PR influencer.
• Experience with Salesforce CallRail Google Analytics and AI-driven marketing tools.
• Experience in a regulated industry (legal healthcare insurance financial services) understands compliance and reputation-driven acquisition.
• Bachelors degree in Marketing Business or related field (MBA strongly preferred).
• Strongly preferred: Bilingual English/Spanish experience marketing to Hispanic/multicultural audiences multi-state expansion experience.
• Willing to work on-site in Miami Lakes or remote with travel to NY and TX offices as needed.

Additional Information :

Compensation & Benefits

• Competitive salary commensurate with experience
• Professional development and continuing education support
• Collaborative growth-oriented team environment
• Medical dental & vision
• Hospital plans
• 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Tuition Assistance
• Paid time off and paid holidays

The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via email the Internet or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid if the candidate is hired by The Ward Law Group as a result of the referral or by other means.

At The Ward Law Group we recognize our people are our strength. We are an equal opportunity (M/F/Disability/Veterans) and consider all applications without regard to race gender sexual orientation gender identity age color religion national origin veteran status disability genetic information or any other status protected by applicable law. We value our people and their diverse perspectives and are committed to fostering an environment where they can bring their whole selves to work.

In accordance with the Immigration Reform and Control Act of 1986 employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.

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Remote Work :

No

Employment Type :

Full-time