Chevrolet CRM Specialist

Job Description

The Role

Chevrolet has always been more than a car companyit is the brand of the people who show up: the DIYers helpful neighbors business builders parents and community members who move America forward. As a Chevrolet CRM Specialist on the Customer Engagement team you will help make every customer interaction feel as meaningful as the people behind the brand.

As part of the Chevrolet Lifecycle CRM team you will support the strategy innovation execution and performance of 1:1 customer communications across the lifecycle. You will help bring customer-centric programs to life across email direct mail SMS in-app in-vehicle and other channels with a focus on acquisition and owner engagement.

This is an execution-heavy cross-functional data-informed role for a detail-oriented marketer who can manage multiple programs at once connect channel execution to brand and enterprise outcomes and use testing learning and optimization to improve customer engagement.

What Youll Do

• Support the Assistant CRM Marketing Manager in planning organizing and coordinating campaign activities from brief through execution.

• Lead project management and coordination for model-year refreshes and ongoing updates to key automated campaigns.

• Track comprehensive project status milestones risks dependencies decisions and next steps using formal project-management tools such as Adobe Workfront.

• Coordinate the development review approval and routing of customer-facing materials across internal teams agencies and contracted partners.

• Partner with insights and analytics teams to incorporate customer research user behavior best practices performance data and test-and-learn results into campaign recommendations.

• Collaborate across Lifecycle Marketing Marketing Applied Sciences Media site teams vehicle brand teams Growth Brands Sales Operations Experiential and Events Digital Retail and agency partners to resolve issues and keep programs moving.

• Prepare reports presentations program insights and leadership-ready recommendations while identifying opportunities to improve execution quality customer relevance and business performance.

Your Skills & Abilities (Required Qualifications)

• Bachelors degree from a four-year accredited college or university.

• At least 2 years of experience in CRM lifecycle marketing digital marketing or a related field.

• Experience leading or supporting integrated digital-first automated or addressable marketing campaigns and segmentation strategies.

• Demonstrated project-management skills with the ability to prioritize and manage multiple complex campaigns simultaneously.

• Experience using project-management software; familiarity with Adobe Workfront is required or expected to be developed on the job.

• Ability to guide data-informed marketing decisions by partnering with analytics insights and performance teams.

• Strong written and verbal communication presentation planning time-management problem-solving and organizational skills.

• Ability to build effective relationships across functions manage competing priorities and influence outcomes without direct authority.

• Working knowledge of 1:1 and addressable technologies modern digital channels test-and-learn practices and emerging AI/ML-enabled marketing capabilities with the ability to learn and apply new tools.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Direct CRM agency experience or experience managing agency relationships and deliverables.

• Experience developing tailored customer-centric lifecycle programs across email direct mail SMS in-app in-vehicle or comparable channels.

• Experience translating customer insights behavioral data and campaign performance into strategic recommendations for leadership audiences.

• Experience facilitating cross-functional problem solving and supporting high-performing teams in achieving performance goals.

• Experience in automotive mobility retail technology or another consumer brand environment.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

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