Channel Strategy Specialist

You will support GMs enterprise-owned channels by managing intake channel planning content recommendations and end-to-end execution coordination across IHU OVD andmobileplacements. The role serves as the connective tissue between business stakeholders channel strategyMarTech Product and activation teams to ensure channel opportunities are executed effectively and aligned toestablishedgovernance standards.

Key Responsibilities:

Channel Intake & Governance Execution (30%)

• Serve as the consultative intake lead for enterprise-owned channel requestsclarifying businessobjectives assessing channel fit and guiding stakeholders toward the right placement opportunities

• This role focuses on intake recommendation governance alignment andexecutioncoordination for specific enterprise channels. Enterprise channels include:

• In-Vehicle HeadUnit (IHU)

• OnStar Vehicle Diagnostics (OVD)

• Mobile appplacementsand supporting tools

• Review submissions against established channel guardrails governance standards and customer experience principles

• Provide recommendations on channel fit and placement opportunities based on businessobjectives

• Facilitate prioritization discussions when competing business needs arise

• Ensure channel usage aligns with approved customer experience and communication strategies

What they are NOT doing:

• Writing governance

• Defining channel strategy

• Making policy decisions (remain with channel strategy leadership)

Content Planning & Opportunity Identification (25%)

• Partner with channel strategists brand teams lifecycle marketers and activation teams toidentifyopportunities within enterprise channels.

• Translate business priorities into recommended channel placements and content opportunities.

• Develop channel-specific content recommendations that align with:

• Customer needs

• Channel best practices

• Existing campaign strategies

• Monitor upcoming business priorities and proactivelyidentifyopportunities toleverageenterprise channels.

• How could we leverage OVD this month

• What should we feature in IHU for EV owners

• Is there amobileplacement opportunity to support this launch

Cross-Functional Execution Management (35%)

• Own execution coordination from intake through launch.

• Partner with:

• Product teams

• MarTechteams

• Digital teams

• Agency partners

• Analytics teams

• Facilitate timelines dependencies approvals testing and launch readiness.

• Maintainexecutiondocumentation and channel calendars.

• Escalate risks and blockers to leadership as needed.

• Ensure successful deployment of channel placements and communications.

This isprobably thelargest part of the role;acting as a mini-project managerfocused on enterprise channels.

Channel Performance & Optimization (10%)

• Monitor channel performance andindustryadoption trends.

• Support App Store Optimization (ASO) efforts by researching competitive positioning compiling keyword data and helping coordinate asset and copy updates across platforms.

• Develop recurring reporting and insights for channel stakeholders.

• Maintain library of channel tests performance and learnings.

• Identifyopportunities to improvejourneysprocesses execution efficiency and channelutilization.

• Share best practices and learnings across marketing teams.

What Success Looks Like

After 12 months this person should be able to:

Own

• IHU intake and execution process

• OVD intake and execution process

• Enterprise channel calendar

• Stakeholder communication

Influence

• Content recommendations

• Placement prioritization

• Cross-channel coordination

• Channel adoption across the organization

Support

• Mobileplacement planning and execution

• Channel strategy development(including emerging channels)

• Governance adherence

• Reporting and performance reviews

Your Skills & Abilities (Required Qualifications):

• Bachelors degree

• 12 years of experience in digital marketing channel strategy or a related field; exposure to mobileappor software product environments is a plus.

• Familiarity with growth and lifecycle marketing concepts including basic understanding of acquisition engagement and retention funnels.

• Foundational experience with analytics and reporting tools such as Adobe Analytics or equivalent; comfort working with data to surface trends and insights.

• Basic understanding of mobile ecosystems (iOS/Android) including awareness of app store dynamics push notifications and in-app engagement tactics.

• Strong organizational skills with the ability to coordinate across multiple cross-functional teams and manage competing priorities in a fast-paced environment.

• Clear and effective written communication skills able to summarize data findings and campaign updates for stakeholder audiences in a concise and accessible way.

• Comfort working with dashboards and performance reports; ability toidentifykey trends and flag anomalies for team leads.

• Eagerness to learn new tools platforms and marketing technologies with a self-starter mindset.

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