Channel Manager, Paid Search & Affiliate Marketing
Job Summary
This is a remote position.
- Develop and execute paid search strategies across Google Ads and Microsoft Ads.
- Manage campaign structure bidding strategies budget allocation keyword expansion match type governance and quality score optimization.
- Oversee affiliate and aggregator partnerships including performance management relationship development partner expansion and commercial negotiations.
- Evaluate channel performance and identify opportunities to improve efficiency conversion rates and revenue contribution.
- Design and execute channel tests including bidding experiments landing page optimization initiatives audience segmentation strategies and partner placement testing.
- Monitor campaign health and identify anomalies across key performance indicators including conversion rate acquisition cost impression share lead quality and attribution.
- Partner closely with analytics teams to ensure tracking accuracy and data integrity.
- Produce monthly and quarterly channel performance reviews forecasts and strategic recommendations.
- Collaborate with creative and content teams to optimize messaging landing pages and channel-specific assets.
- Contribute to broader acquisition planning and channel diversification initiatives.
- 4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management.
- Hands-on experience with Google Ads and Microsoft Ads.
- Experience managing affiliate marketing programs partnerships or lead generation channels.
- Experience working with affiliate partnership referral or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact Commission Junction or similar.
- Experience with value-based bidding strategies including target ROAS and target CPA models.
- Strong analytical skills and the ability to diagnose performance trends across campaigns and channels.
- Experience using Google Analytics GA4 or similar analytics platforms.
- Familiarity with BI and reporting tools such as Looker is beneficial.
- Ability to manage multiple stakeholders and business priorities simultaneously.
- Experience with multi-brand acquisition.
- Experience in insurance financial services fintech lead-generation businesses or other high-CPC industries is preferred.
Required Skills:
- 4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management. - Hands-on experience with Google Ads and Microsoft Ads. - Experience managing affiliate marketing programs partnerships or lead generation channels. - Experience working with affiliate partnership referral or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact Commission Junction or similar. - Experience with value-based bidding strategies including target ROAS and target CPA models. - Strong analytical skills and the ability to diagnose performance trends across campaigns and channels. - Experience using Google Analytics GA4 or similar analytics platforms. - Familiarity with BI and reporting tools such as Looker is beneficial. - Ability to manage multiple stakeholders and business priorities simultaneously. - Strong written and verbal communication skills. - Experience in insurance financial services fintech lead-generation businesses or other high-CPC industries is preferred.