Central Marketing Operations Manager, Apple Services

The Central Marketing Operations team plays a key role in enabling on-device communications and automated messaging for Apples media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple Apple services including Apple TV Music Arcade News Fitness App Store and Apple is seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of growth marketing. They will work cross-functionally with various teams including growth marketing product engineering and business to develop and launch multi-channel customer communications for Apple Services ultimately driving awareness and engagement of Apple services and position will work cross-functionally to develop and execute customer notifications for growth marketing acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration the ideal candidate can think strategically implement flawlessly and effectively collaborate in a matrix organization.

The Central Marketing Operations Manager will develop and launch multi-channel customer communications that aim to generate awareness increase acquisition and drive engagement for Apple services and products. They will work cross-functionally with various teams including Data Science Design Product Engineering and Business teams. As the subject matter expert of customer journey orchestration the ideal candidate can think strategically implement flawlessly and collaborate effectively in a highly matrixed global addition to monitoring campaign performance for operational integrity and identifying and communicating to internal teams when issues arise this individual will also be responsible for optimizing program performance through A/B testing and experimentation. They will identify opportunities to enhance campaign performance increase operational efficiency and further develop internal platform features. They will also contribute to a knowledge base of articles best practices and playbooks that serves as repository for training resources.

8 years of lifecycle marketing experience building and launching acquisition and engagement initiativesnTechnical proficiency in building automation flows with CRM or ESP platforms such as Salesforce Marketing Cloud Braze Oracle ResponsysnProven experience with logical reasoning and critical thinkingnExperience in SQL to target customers through customer segmentationnBachelors degree or equivalent education

Willingness to take action be resourceful cut through ambiguity and remove roadblocksnExperience driving excellence to deliver projects with high attention to detail and qualitynAbility to think clearly with a strategic mindset when making decisions for any situationnTeammate mentality with strong consideration for impact on team membersnEffective and persuasive communication skills in all mediums to gain supportnA passion for Apple products and services and a deep familiarity with the Apple ecosystem of services and hardware (Mac OS iOS Apple Music iTunes App Store Books Podcasts Apple Pay Apple TV Apple News Apple Fitness Apple One etc.)