CDP Architect

Experience

10- 15 years of experience in CDP architecture and marketing data ecosystems

Core Must Have Skills

• Customer Data Platforms CDP Hightouch preferred
• Advanced SQL joins CTEs aggregations transformations
• Identity Resolution and Customer 360 data modelling
• Audience segmentation activation and personalisation
• Data architecture in warehousenative CDP

Good to Have

• Snowflake data modelling optimisation
• Reverse ETL tools Hightouch Census
• Data warehouse to CRMmarketing integrations
• Martech ecosystem Salesforce Adobe Braze

Key Responsibilities

1 CDP Architecture Strategy

Define enterprise CDP roadmap and architecture aligned to business goals

2 Data Architecture Engineering

Design customercentric models and pipelines ensuring quality and governance

3 Hightouch CDP Reverse ETL

Implement models and syncs enabling activation workflows

4 Identity Resolution Customer 360

Design identity stitching and unified customer profiles

5 Audience Personalisation

Enable segmentation and personalised campaign frameworks

6 Integration Martech Ecosystem

Architect integrations with CRM and marketing platforms

7 Performance Optimisation

Monitor and optimise pipelines for performance and reliability

8 Governance Compliance

Ensure data security privacy and regulatory compliance

9 CrossFunctional Leadership

Collaborate with engineering marketing and analytics teams

10 Innovation Best Practices

Drive modern data stack adoption and CDP innovation

Summary

Lead CDP architecture using a modern warehousenative approach with Hightouch at the core