Category Content Lead- Home

Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at Lead

About us:

Target is an iconic brand a Fortune 50 company and one of Americas leading retailers.

Right along with Targets distinctive retail brand we are constantly improving and innovating our digital shopping experience. Are you ready to excel inafast-changing retailenvironment Are youcurious about the guest and can see the shopping journey through their eyes Then youll have success onthe DigitalStrategy & OpsTeam whose goal is to offer guests a seamless online shopping experience across our platforms.

PRIMARY FUNCTION

The Product Content Category Lead will serve a key role inDigitalStrategy at Target. This position will have ownership overtheProduct Content Strategy for a categoryincluding:productcopyand features image direction videoproductionuser generated and social content review seeding rich mediaintegration as well as defining and managing 3rdparty Content Provider contracts and relationships within their category.

PRINCIPLE DUTIES AND RESPONSIBILITIES

• Lead PDP content strategy for an assigned pyramid ensuring guest-first on-brand content that drives conversion and meets quality and compliance standards.

• Partner with key internal brand stakeholders (Product Design & Development Owned Brand Management Creative Site Merchandising Merchandising and Item capabilities)to create category-relevant Item content.

• Manage relationships withexternal Merch vendor partners and 3rdparty content providers to identify new content capabilitiesand optimize performance.

• Scale content through strong workflowstoolsand budget management.

• Images/video: benchmark competitive landscape to understand relevant photography style integratingusergeneratedand socialcontent needed to create the best guest experience.

• Features & Long-Copy: Collaborate with internal partners to identify important product attributes for use in long-copy and feature content on PDP. Implement thebest format for copy and feature content based on category needsto drive SEO/AEO.

• Vendor Negotiations (3rdParty Content Providers):Work with relevant 3rdparty dataand contentproviders partnering to align services provided contract pricing contract negotiations and relationship management.

• Product Title: UnderstandExternaland Internal search trends to advocate for improved Product Title work within the Item team.