Campaign Strategy and Marketing Communications Manager (Open To Remote)

Simpson Strong-Tie is a leader in engineered structural connectors software and solutions for the building industry. We maintain a reputation as a trusted manufacturer partner and corporate citizen committed to our customers and employees.

Our founder Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer stronger structures.

Learn about our company culture directly from our team.

YOU

You want to contribute to a team that values collaboration creativity and strategic thinking. As the Campaign Strategy and Communications Manager you will lead the development of integrated multichannel campaign strategies that strengthen our brand support business priorities and engage key audiences across the construction engineering DIY and building trades industries.

This role isstrategyled and channelagnostic responsible for defining campaign vision audience strategy and message architecture across paid owned and earned channels. You willdirectly manage paid owned and earned media leads providing strategic direction prioritization and alignment to ensure campaigns are cohesive effective and on brand.

You will establish campaign frameworks content roadmaps crosschannel messaging approaches and measurement standards to ensure we deliver highimpact insightdriven marketing. This role is aplayercoach balancing handson strategic work with people leadership and partnering closely with Marketing Digital Creative Product Sales and Communications teams.

WHAT YOULL BE DOING

• Lead the development of campaign strategies supporting product launches priority initiatives and brand storytelling across paid earned and owned media.
• Define campaign objectives target audiences core messages channel roles and success metrics that guide execution across teams.
• Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
• Own the campaign brief for priority initiatives including campaign objective audience segmentation message hierarchy channel role definition.
• Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
• Serve as the strategic lead for campaigns establishing the campaign framework that paid owned and earned media leads execute against

• Own campaignlevel message architecture and positioning ensuring consistent narratives across paid media PR and earned channels social web email and field communications.
• Guide paid earned and owned media leads in developing aligned content and storytelling plans that support campaign goals.
• Ensure marketing communications are audiencecentric onbrand and aligned with the Simpson StrongTie brand voice and reputation standards.
• Develop and approve campaign messaging frameworks including core narrative proof points and audience specific message guidance to ensure consistency across paid owned and earned channels

• Direct and align paid earned and owned media leads to ensure unified execution clear handoffs and consistent campaign delivery.
• Partner with channel and business owners (Marketing Sales Creative Product IT Internal Communications) to coordinate timelines dependencies and sequencing.
• Provide strategic direction and prioritization for campaign calendars while leads maintain day-to-day editorial and promotional calendars within their functions.
• Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy with leads retaining responsibility for functional execution

• Lead campaignlevel budget planning in partnership with paid earned and owned media leads aligning investment to campaign goals and priorities.
• Recommend and optimize budget allocation across channels based on performance insights whileformal budget ownership remains with the Sr Manager of Digital Marketing.
• Partner with Digital Analytics and channel teams to evaluate campaign performance identify insights and recommend optimizations.
• Communicate performance and recommendations in clear executiveready updates.

• Directly manage and develop paid earned and owned media leads setting clear expectations priorities and success criteria.
• Coach team members on campaign strategy content best practices and performancedriven decision making.
• Foster strong collaboration across teams and agencies promoting shared standards and continuous improvement.

DESIRED SKILLS AND EXPERIENCE

If you can do everything listed above youve got what it takes. Perhaps some of the following would be helpful too:

• Bachelors or Masters degree in Marketing or Business.
• 68 yearsof experience planning and executing integrated multichannel marketing campaigns tied to business and brand outcomes.
• Demonstrated experience developing campaign strategy message architecture channel roles content roadmaps and performance measurement approaches.
• Experience leading or managing paid media PR/earned media and owned channel teams including agency collaboration.
• 35 years of people management experience including direct management of individual contributors or managers.
• Strong communication and influence skills with the ability to translate strategy and analytics into clear recommendations.
• Ability to operate effectively in a fastpaced environment with multiple concurrent initiatives.

TRAVEL

This job requires 10% domestic travel.

WORK STATUS & LOCATION

This full-time exempt position is located in Plano TX and is eligible for remote work.

RELOCATION

Relocation is not available for this position.

PAY

$84400 - $135000 / year

#LI-Remote

REWARDS AT SIMPSON STRONG-TIE

We recognize and reward employees with a carefully designed and comprehensive rewards package including competitive compensation quarterly bonuses or commission and first-rate benefits. May exclude some positions such as seasonal jobs.

• Quarterly Bonuses/Commission:You will be eligible for either a bonus or commission paid on a quarterly basis. We believe all employees affect customers sales and revenue directly or indirectly and should be rewarded by sharing the company profits.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical dental vision retirement contributions employee stock purchase and bonus plans pay for holidays vacation sick days funerals and jury duty years of service awards employee discounts employee referral bonuses charitable contribution matching education reimbursement and more. View benefit plan details here: keeping with our values and commitment to diversity equity and inclusion in our communities we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit and our business needs.
  

  Please note all job offers are contingent upon a successful drug screen and criminal background check in accordance with applicable local state and federal laws.

  
  

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  Company: Simpson Strong-Tie Company Inc.