Campaign & Process Operations Specialist

The Process and Campaign Ops Specialist owns both marketing process design and hands-on campaign execution within the marketing automation platform. This role ensures processes are clearly defined consistently followed and continuously improved across Canada and the U.S. while building and deploying campaigns journeys and automated programs that support demand cross-functionally the specialist helps maintain execution quality data integrity and accurate lead flow across the funnel. The ideal candidate is detail-oriented and technically strong with the ability to balance structured process design and governance with high-quality campaign join us:Culture:Join a supportive and inclusive work environment where collaboration respect and open communication are at the core of everything we Compensation:We offer highly competitive compensation and a total rewards package ensuring that your hard work and dedication are recognized and rewarded :We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments :Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry Assistance Programs:We care about you! You and your family will have access to LYRA an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical mental financial and social :A continuous focus on professional development with many opportunities for training & career Focused:We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the youll do:Process Design and Cross-Functional CollaborationDesign document and improve operational processes across Marketing including campaign execution workflows lead management stakeholder handoffs and cross-functional coordinationMaintain and apply campaign governance standards across both markets including naming conventions UTM taxonomy audience definitions and list hygiene requirements;identifywhere processes diverge between Canadian and US markets and lead harmonization efforts where standardization isfeasiblePartner with automation and technology counterparts to ensure process logic is clearly defined before automation is built and that automated workflows reflect intended business rulesCollaborate with analytics and reporting counterparts to ensure process standards support data quality funnel integrity and reporting accuracyMaintain a current accessible library of process documentation runbooks QA checklists and governance guides; lead periodic process audits and serve as the first point of contact for process and execution questions across both marketsCampaign Building Execution and Quality AssuranceBuild configure test and deploy email campaigns triggered sends and multi-step journeys in the marketing automation platform including automated programs such as welcome series re-engagement triggers lifecycle transitions and lead routing workflowsCoordinate landing page builds form configuration and tracking setup; ensure pages are QAd for field mapping lead capture and conversion tracking before campaigns go liveCreate and manage data extensions audience segments suppression lists and send configurationsrequiredfor campaign execution; apply personalization and platform scripting whererequiredto support targeted messaging across segments and marketsCoordinate with Marketing stakeholders to translate campaign briefs into execution plans; own send scheduling deployment delivery monitoring and deliverability troubleshootingServe as the day-to-day operational contact for agencies supporting campaigns paid media and activations; drive execution timelines and milestone tracking brief partners on tracking standards including pixel implementation conversion tag setup and UTM requirements and validate deliverables before launchConduct pre- and post-launch QA across all campaign elements; serve as the final quality gate before campaigns go liveMaintain documentation for all active automated journeys and triggered programs including trigger logic decision splits and dependencies;maintaina tag inventory and audit log across active campaignsLead Flow and Inside Sales HandoffMonitor lead flow from campaign capture through Inside Sales acceptance;identifyand flag routing failures data gaps or lifecycle transition issuesApply andmaintainthe SLA framework governing marketing-to-Inside Sales lead handoffs; conduct regular SLA performance check-ins tracking acceptance rates and rejection reasons and escalating systemic issues with supporting documentationMaintain lead disposition and rejection taxonomy to support clean reporting on lead quality and routing accuracy; apply consistently across both markets accounting for structural differences in Inside Sales capacity and territory coverageOperational Health and Continuous ImprovementManage campaign and process workflows in the project management tool (e.g. ) keeping milestone tracking status and launch readiness visible to relevant stakeholdersTrack operational health indicators on a regular cadence including campaign launch cycle times QA failure rates tag audit findings and SLA adherence; bring a structured summary to marketing operations leadership with observations and recommended actionsSupport post-mortem reviews after significant campaign launches or execution failures; partner with the marketing stakeholders to incorporate performance data and funnel outcomes; document findings and translate them into process updates that prevent recurrencePerform other related duties as assignedWhat you bring:Post-secondary education in Marketing Business or a related field.35 years of experience in marketing automation campaign operations or a similar -on experience building and deploying campaigns in an enterprise marketing automation platform (e.g. journeys email campaigns data extensions and send management).Working knowledge of CRM platforms (e.g. Salesforce) and understanding of lead lifecycle management and Inside Sales collaborating with external agency partners and using project management tools (e.g. Asana ).Proficiency with marketing automation tools including workflow/journey builders audience segmentation email deployment and basic platform of campaign tracking frameworks including UTMs tag management and performance maintaining data quality including list management segmentation and suppression logic within MAP/CRM to manage a mix of high-volume execution tasks and complex automation builds with strong attention to detail and communication skills including the ability to translate technical concepts support cross-functional teams and create clear documentation for processes and proficiency is required to support the full North American Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job expected annual salary range for this role is $62000-$78000 a note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills experience and qualifications candidates geographical location as well as market and business considerations.