Campaign Operations Specialist

Job Title: - Campaign Operations Specialist

Location: - Warren MI (Onsite)

Duration: - 1 Year

Description:

Job Function / Objective
Design build and operate the core omni-channel notification platform capabilities that power high-volume real-time customer and dealer communications (email SMS push in-app and future channels) with a primary focus on mobile push activation and IHU. This role ensures the platform and related activation workflows are reliable scalable compliant and easy to integrate enabling product marketing and channel teams to deliver the right message to the right customer at the right time.
The role will initially sit on the Offer and Order Management Engineering team to execute ad-hoc mobile marketing campaigns by leveraging system services and API integrations. Once Adobe Journey Optimizer (AJO) is fully stood up for mobile/push activation the role will transition to the CE Activation team with an increased focus on day-to-day campaign execution optimization and governance on top of the engineered platform.

Reports To
Initial phase (Engineering): Manager Offer and Ordering Management Engineering (or equivalent platform/software engineering leader)
Steady state (Activation): Customer Engagement Activation Leader / Manager (or equivalent marketing activation leader) once AJO-based mobile/push activation is live and operating at scale

Major Duties / Responsibilities
Platform enablement (Engineering phase)
Partner with Software Engineers to execute backend services and APIs that support notification creation orchestration routing sending and tracking for mobile and push channels.
Help build reusable components (templates personalization experimentation preference management) that will later be used by CE Activation for day-to-day campaign operations.

Omni-channel enablement
Support integration with email SMS push and in-app providers/gateways and help maintain robust connectors with an emphasis on mobile/push.
Help implement channel-agnostic patterns so product and marketing teams can launch across multiple channels with minimal incremental engineering.
Partner with upstream orchestration/journey tools (including Adobe Experience Platform and Adobe Journey Optimizer) and downstream channel endpoints to ensure end-to-end reliability.

Reliability observability and operations
Contribute to defining and monitoring Service Level Indicators/Service Level Objectives and error budgets for critical notification services.
Support implementation of comprehensive logging metrics tracing and alerting to quickly detect and resolve issues.
Participate in on-call rotation incident response root cause analysis and continuous improvement of runbooks in partnership with platform engineering.

Data targeting and experimentation
Work with data engineering and activation teams to safely consume customer and event data for targeting triggers and personalization of mobile/push campaigns.
Help implement guardrails for frequency capping throttling suppression and failover strategies across channels with specific attention to mobile/push experiences.
Enable A/B tests and experiments at the platform and activation levels (templates channels timing routing).
Compliance security and governance
Help implement and maintain guardrails for consent opt-in/opt-out and channel-level preferences including regional and regulatory nuances (e.g. TCPA CAN-SPAM privacy regulations).
Ensure secure handling of customer data and secrets in line with enterprise security policies.
Collaborate with Legal Privacy Security and Compliance to embed requirements into both platform capabilities and campaign activation workflows.
Collaboration CE activation and role transition
Partner with product managers channel operations marketing activation and mobile/web teams to translate business requirements into scalable technical designs and activation playbooks.
Contribute to technical roadmaps backlog grooming and prioritization for the notification platform ensuring that future CE activation needs (especially AJO-based mobile/push) are represented.
Serve as a bridge between Engineering and CE Activation documenting and operationalizing best practices for campaign setup QA launch monitoring and optimization.
Post-transition (CE Activation):
o Own end-to-end mobile/push campaign execution in AJO from brief intake and configuration through QA launch and monitoring.
o Maintain campaign templates journeys and audiences within AJO in alignment with platform guardrails and channel strategy.
o Partner closely with Analytics Product and Marketing to analyze performance recommend optimizations and roll out experiments.

Requirements
Education / Training
Bachelors degree in Computer Science Software Engineering Marketing Technology Data/Analytics or related field or equivalent practical experience.
Experience
3 7 years of experience in one or more of the following:
o Software/platform engineering focused on backend or notification systems.
o Marketing technology / campaign operations roles (e.g. mobile push or CRM operations) working closely with engineering.
Technical campaign operations resource with strong Enterprise Decision Management/PEGA experience and a working understanding of API based integrations
Hands-on experience with distributed systems and event-driven architectures (e.g. Kafka Kinesis Pub/Sub or similar).
Experience integrating with or working on notification/messaging platforms (email SMS push in-app) or similar large-scale communication systems.
Experience in high-volume B2C communications marketing technology or customer engagement platforms is strongly preferred.

Technical Skills / Ability
Proficiency in one or more modern backend languages (e.g. Java Kotlin C# Go Python or ) and associated frameworks or strong technical fluency working with engineering teams in these stacks.
Critical to have experience with PEGA based systems and a working understanding of REST API based integration
Familiarity with cloud platforms (e.g. AWS Azure GCP) and containerization/orchestration (Docker Kubernetes).
Solid understanding of datastores (relational and/or NoSQL) and caching strategies for high-scale workloads.
Proficiency with Adobe Experience Platform & Adobe Journey Optimizer (AJO) or similar enterprise journey orchestration/activation tools.
Experience with monitoring and observability tools (metrics logs tracing dashboards alerting).
Understanding of security best practices (authentication/authorization secrets management least privilege).

Preferred Qualifications
Experience with one or more notification/engagement solutions (e.g. Twilio SendGrid Braze Adobe Journey Optimizer Iterable or equivalent).
Strong experience working with PEGA based system
Experience implementing preference centers consent management frequency caps and suppression logic.
Background in environments with cross-functional stakeholders (product marketing legal security data engineering).