Business Planner, Buick & GMC — Global Marketing

Job Description

The Business Planner serves as a strategic business partner and operating integrator for the Buick and GMC Global Marketing organization. This Level 8 individual-contributor role connects brand strategy product marketing marketing strategy & intelligence media performance marketing communications customer engagement sales finance agencies and regional marketing teams.

The role translates enterprise and brand priorities into clear plans investment choices operating mechanisms performance commitments and executive decisions. The Business Planner brings structure to complex global work; identifies risks and trade-offs; and drives alignment and accountability across a matrixed organization without relying on formal authority.

This position is not the owner of brand positioning product marketing creative execution media activation or channel strategy. Instead it ensures that those disciplines are aligned to shared Buick and GMC priorities and are operating against measurable business brand customer and commercial outcomes.

• Lead the annual quarterly and multi-year planning processes for Buick and GMC Global Marketing.
• Translate brand portfolio product lifecycle customer market and commercial priorities into integrated marketing plans.
• Connect global priorities with regional and market-level plans while allowing appropriate local adaptation.
• Maintain clear business-plan milestones owners dependencies risks and decision points.
• Coordinate planning inputs across Brand Strategy Product Marketing MSI Performance Marketing Media Social and Content Communications Customer Engagement Sales Finance and regional teams.

• Evaluate trade-offs across brands markets nameplates audiences channels and strategic initiatives.
• Build business cases and recommendations that connect resources to expected brand customer demand retail and profitability outcomes.
• Monitor plan-versus-actual performance and recommend reallocations or corrective actions when priorities or conditions change.
• Partner with Finance and Human Resources to develop investment budget headcount agency and capability scenarios.

• Establish and maintain an integrated scorecard for Buick and GMC marketing performance.
• Connect brand health consideration creative effectiveness media and channel performance qualified demand retail outcomes dealer impact and profitability measures where appropriate.
• Partner with Marketing Strategy & Intelligence and analytics teams to ensure KPIs are objective-led decision-relevant and consistently interpreted.
• Lead monthly quarterly and executive performance reviews highlighting progress risks opportunities and recommended actions.
• Convert complex quantitative and qualitative information into clear concise decision-ready narratives.

• Design and improve the operating rhythm for leadership meetings business reviews planning forums and strategic initiative reviews.
• Clarify decision rights governance handoffs escalation paths and accountability across global and local teams.
• Create practical mechanisms that improve visibility prioritization speed and follow-through.
• Ensure leadership commitments are translated into actions owners timelines and measurable outcomes.
• Identify recurring friction points and redesign processes to improve effectiveness and employee experience.

• Lead or coordinate high-priority cross-functional initiatives sponsored by Buick and GMC leadership.
• Manage complex workstreams involving multiple functions agencies markets and competing priorities.
• Anticipate dependencies surface issues early and drive resolution of barriers.
• Facilitate alignment when teams have differing objectives timelines investment needs or perspectives.
• Support launch lifecycle portfolio customer and commercial initiatives that require integrated marketing coordination.

• Establish common planning principles tools and performance language across markets.
• Partner with regional leaders to understand market-specific opportunities constraints and execution realities.
• Identify scalable best practices and facilitate their adoption across markets.
• Balance global consistency with local relevance cultural context customer needs and market conditions.

• Serve as a trusted advisor and thought partner to the CMO and senior marketing leadership.
• Prepare executive presentations business reviews decision memos talking points and leadership updates.
• Provide clear points of view recommendations and implicationsnot simply status reporting.
• Exercise sound judgment discretion confidentiality and political awareness when handling sensitive business matters.
• Tailor communication style and level of detail to executives functional leaders regional partners agencies and broader employee audiences.

• Identify opportunities to simplify standardize automate and improve marketing planning and reporting.
• Introduce effective tools templates dashboards and ways of working that increase transparency and reduce administrative burden.
• Encourage disciplined experimentation learning and adoption of better practices.
• Help strengthen the organizations planning capabilities by sharing frameworks coaching partners and raising the quality of strategic work.

Success in this role will be demonstrated through:

• Higher-quality and more integrated Buick and GMC business plans.
• Clearer prioritization and faster leadership decision-making.
• Stronger alignment between global regional brand product and channel teams.
• Improved visibility into investment resource milestone and performance risks.
• More effective allocation of marketing resources against business and brand priorities.
• Consistent adoption of common KPIs planning tools and governance practices.
• Improved execution of strategic initiatives and reduced cross-functional friction.
• Increased confidence and trust among senior leaders and key partners.

• Bachelors degree in business marketing finance communications strategy or a related field or equivalent relevant experience.
• 10 or more years of experience in business planning marketing strategy marketing operations corporate strategy management consulting program management or a related discipline.
• Experience supporting senior leaders in a complex matrixed organization.
• Demonstrated experience with strategic planning budget or investment planning resource allocation and performance management.
• Strong business and financial acumen with the ability to evaluate trade-offs and connect activity to outcomes.
• Proven ability to lead complex initiatives across functions and geographies without direct authority.
• Exceptional written verbal presentation facilitation and executive storytelling skills.
• Strong analytical and problem-solving capabilities including the ability to interpret ambiguous or incomplete information.
• Demonstrated ability to manage multiple priorities with autonomy sound judgment accountability and attention to detail.
• High integrity and discretion when handling confidential or sensitive information.

• Experience in automotive mobility consumer products technology retail or another global consumer-facing business.
• Experience in a global marketing organization brand portfolio agency dealer or tiered marketing environment.
• Experience partnering with Brand Strategy Product Marketing Marketing Intelligence Media Performance Marketing Communications Customer Engagement Sales Finance and regional teams.
• Experience managing marketing budgets agency investments headcount plans or operating forecasts.
• Familiarity with marketing performance measurement brand health customer insights creative effectiveness media effectiveness and commercial KPIs.
• Experience with enterprise planning workflow dashboard or data visualization tools.
• MBA or advanced degree preferred.

The successful candidate will be:

• Strategic and commercially minded: Connects brand ambition to business performance.
• Low ego high impact: Creates value through influence clarity and follow-through.
• A systems thinker: Sees connections across brands functions markets and initiatives.
• Decisive in ambiguity: Frames problems evaluates options and recommends action.
• Globally oriented: Respects local market expertise while advancing common standards.
• A trusted partner: Builds credibility through judgment rigor discretion and consistency.
• Change-oriented: Improves processes and ways of working rather than maintaining activity for its own sake.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. The selected candidate will be required to travel <25% for this role. Relocation benefits are available for candidates who qualify under company policy.

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