Business Development Representative (BDR)

Business Development Representative

Waystation AI Redwood City CA In-person 5 days/week Full time

About Waystation

Waystation is building the operating system for CPG.

Every product starts with ingredients and packaging. That work still runs through inboxes PDFs and spreadsheets. Procurement is mission-critical but opaque manual and slow. It hides costs and quietly destroys margin.

Were an AI-powered procurement platform that turns email chaos into structured data and leverage. We sit inside existing supplier workflows (no portals no supplier logins) and deliver ROI our first three months with one customer we saved them over $200000. That paid for their annual contract in 30 days.

Repeat founder and CEO Ryan Caldbeck (previously CircleUp) started with 200 customer interviews before a line of code was written. Today we have paying customers real usage and real impact. Backed by Founder Collective Homebrew Slow Ventures and 87 Capital.

Why This Role

Youll work directly with the CEO sit next to product and customers and help build the sales motion from scratch. Youre not selling vaporware. Youre selling a product that demonstrably saves customers money.

Clear path to AE if you perform.

What Youll Do

Book qualified meetings through outbound: cold calls email LinkedIn events

Target mid-market food beverage supplement and pet food companies ($50M to $500M revenue)

Engage CEOs plus procurement ops finance and supply chain leaders

Run discovery and qualify real pain not polite interest

Partner with the CEO to sharpen messaging positioning and deal strategy

Build the outbound systems and playbook that dont exist yet

What Were Looking For

6 months of B2B outbound experience currently active or within the last 6 months

Fluent with AI tools in your daily work. This is a hard requirement not a bonus

Extreme urgency and ownership. You figure it out rather than wait to be told

Resilient. You get told no all day and stay consistent

Exceptional written and verbal communication

In-person 5 days a week Redwood City

Helpful But Not Required

College athletes stand out to us. Competing at that level builds coachability resilience after losing and comfort being measured every day. A track record of excellence in any craft reached through sustained effort counts the same way.

Selling into ops finance or supply chain personas

Startup or early-stage experience

CPG food and beverage or supply chain background

What We Offer

Competitive base upside meaningful equity direct mentorship from a repeat founder clear path to AE full health/dental/vision unlimited vacation.

Have questions before you apply Reach out at and someone on the team will get back to you.

Required Experience:

IC