Business Consultant

Incumbents in this Business Consultant position provide statewide technical assistance to rural Utah agricultural businesses seeking to grow revenue expand markets and improve customer reach through e-commerce and digital marketing. The primary function of the position is to deliver one-on-one consulting coaching and implementation support to agricultural producers agribusinesses food and farm enterprises and related rural businesses. Each consultant is expected to provide direct e-commerce and digital marketing technical assistance to at least two businesses per month with services delivered in person virtually or through a hybrid format as appropriate for a statewide clientele.

This is a grant-funded 15-month appointment beginning July 1 2026. Four positions are available. Successful candidates must demonstrate expert-level knowledge and practical experience in e-commerce digital marketing or both with the ability to translate that expertise into actionable guidance for rural agricultural businesses.

• Provide individualized e-commerce and digital marketing technical assistance to rural Utah agricultural businesses with a target of serving at least two businesses per month per consultant.
• Assess each participating businesss current online presence market position customer base digital capacity and readiness to implement e-commerce or digital marketing improvements.
• Help agricultural businesses select improve and manage appropriate e-commerce platforms online storefronts payment systems product listings inventory workflows shipping approaches and customer service practices.
• Advise businesses on digital marketing strategy including search engine optimization social media marketing email marketing content planning paid advertising analytics customer segmentation and brand development.
• Provide practical coaching to help businesses implement recommended improvements rather than only providing general advice.
• Support businesses in developing measurable goals action plans timelines and performance metrics related to online sales customer acquisition customer retention and market expansion.
• Deliver services statewide to rural Utah agricultural businesses through virtual consultations regional visits on-site business evaluations workshops webinars and partner referrals.
• Maintain accurate case notes client records service data impact measures and required documentation for university grant and partner reporting.
• Coordinate with USU Extension agricultural organizations economic development partners local food systems partners and other statewide stakeholders to identify eligible businesses and align technical assistance with rural economic development priorities.
• Develop or adapt educational materials checklists templates and training resources related to agricultural e-commerce and digital marketing.
• Participate in program evaluation outcome reporting client follow-up and continuous improvement of the technical-assistance model.
• Stay current on e-commerce tools digital marketing practices platform changes analytics tools artificial intelligence tools consumer trends and legal or regulatory considerations relevant to online agricultural sales.
• Perform other job-related duties as assigned.

Minimum Qualifications

• A bachelors degree in business administration marketing digital marketing e-commerce agricultural business communications information systems entrepreneurship Extension education or a related field; or an equivalent combination of education and directly related professional experience.
• A minimum of two years of professional experience in e-commerce digital marketing business consulting small business ownership agricultural business support or a closely related field.
• Demonstrated expert-level competence in e-commerce or digital marketing including experience advising managing or implementing digital strategies for businesses.
• Ability to provide technical assistance to a statewide clientele of rural Utah agricultural businesses through virtual in-person and hybrid service models.
• Ability and willingness to travel within Utah including to rural communities as needed to meet program objectives.

Preferred Qualifications

• Experience working with agricultural producers agribusinesses food businesses farmers markets value-added agriculture enterprises or rural small businesses.
• Experience with platforms such as Shopify WooCommerce Squarespace Wix Etsy Amazon Google Business Profile Meta Business Suite email marketing platforms customer relationship management tools or comparable systems.
• Experience using analytics tools to measure website traffic conversion rates campaign performance customer engagement or return on marketing investment.
• Experience delivering technical assistance Extension programming workshops webinars or business coaching to adult learners.
• Professional certifications in digital marketing e-commerce analytics platform administration or related areas.

Knowledge Skills and Abilities

• Expert knowledge of e-commerce or digital marketing demonstrated through professional practice consulting experience platform management campaign management business ownership or comparable applied experience.
• Knowledge of rural business conditions and the ability to adapt e-commerce and digital marketing strategies to the needs of rural Utah agricultural businesses.
• Knowledge of common e-commerce platforms online marketplaces payment systems product catalog management website optimization customer relationship tools and digital analytics.
• Skill in developing and implementing digital marketing strategies across websites search social media email online advertising and content channels.
• Ability to diagnose business needs and provide clear practical prioritized recommendations that clients can implement.
• Skill in teaching coaching and supporting business owners and managers with varying levels of technical experience.
• Strong interpersonal written and verbal communication skills including the ability to explain technical concepts in plain language.
• Ability to manage a statewide client portfolio schedule consultations travel as needed and meet monthly service targets.
• Ability to collect maintain and report accurate client-service data and program outcomes.
• Skill in organizing resources establishing priorities and managing multiple clients and deadlines efficiently.
• Ability to work effectively with agricultural businesses Extension personnel economic development partners and diverse rural communities.
• Ability to maintain confidentiality and exercise sound judgment when working with sensitive business information.
• Proficiency with Microsoft Office or Google Workspace virtual meeting tools customer relationship management systems analytics dashboards and other relevant digital tools.

Along with the online application please attach:

1. Resume to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV
2. Cover letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

The environment and physical requirements may change depending on the specific function of the work each department performs. Incumbents may be in both indoor and outdoor environments. Indoors in an office space event space or public space are protected from weather conditions but not necessarily from temperature changes. Incumbents may nearly continuously sit and often use repetitive hand motion (such as typing).

Outdoors incumbents may not be protected from weather conditions and may be exposed to extreme heat and extreme cold. This position requires moderate physical effort. Employees must have sufficient strength to perform the duties and responsibilities of the position including lifting up to 25 pounds walking and standing. Employees must adhere to safety precautions and may be required to use protective equipment.

Founded in 1888 Utah State University is Utahs premier land-grant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education USU remains a leader in research discovery and public impact.

USU enrolls over 29800 students both online and in person atlocations throughout the state.Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU educates students from all 50 states and more than 80 countries. For over 100 years USU Extension has served and engaged Utahns serving every county in the state.

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*updated 12/2025

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