Business Analyst, Digital Asset Management

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What will you do

A day in the life of a Business Analyst Digital Asset Management at VF looks a little like this.

The Business Analyst Digital Asset Management is responsible for driving operational excellence governance metadata standards user adoption and business process enablement across the Digital Asset Management ecosystem. This role partners closely with the Product Owner to ensure DAM capabilities are successfully implemented adopted and scaled across Product Creation Brand Marketing and downstream digital channels.

Letsbreak down that day-in-the-life a bit more.

DAM Governance & Standards

• Define and maintain DAM governance frameworks policies and operating procedures.
• Establish metadata standards taxonomy structures naming conventions and asset lifecycle management processes.
• Partner with business stakeholders to ensure consistent asset management practices across brands and functions.
• Drive compliance with asset governance standards and identify opportunities for improvement.

Business Process & Workflow Optimization

• Document and optimize end-to-end asset creation review approval storage and distribution workflows.
• Identify process inefficiencies and recommend improvements to increase speed accuracy and scalability.
• Collaborate with Product Creation Marketing Merchandising and Technology teams to align workflows across the digital ecosystem.
• Support change management activities associated with new DAM capabilities and integrations.

User Adoption & Enablement

• Collaborate with organizational change management to develop training programs user guides and onboarding materials.
• Lead DAM community engagement activities including office hours user forums and feedback sessions.
• Monitor platform adoption metrics and identify opportunities to increase utilization and user satisfaction.
• Serve as a subject matter expert for DAM processes and best practices.

Data Quality & Metadata Management

• Partner with business and technology teams to maintain asset quality standards.
• Monitor metadata completeness accuracy and consistency.
• Support taxonomy evolution and governance as business requirements change.
• Develop reporting and dashboards to measure data quality and asset health.

Program Coordination & Delivery Support

• Support the Product Owner in roadmap execution and release readiness activities.
• Coordinate business testing user acceptance testing and deployment activities.
• Track key milestones risks dependencies and business readiness activities.
• Ensure stakeholder alignment across multiple workstreams and initiatives.

Stakeholder Management

• Build strong relationships with Product Creation Brand Marketing Merchandising eCommerce and Technology teams.
• Gather business feedback and translate operational needs into enhancement opportunities for the Product Owner backlog.
• Facilitate governance councils and cross-functional working sessions.

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skillsyoullneed to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 3-5years of experience and professional achievements.

The foundation skills you will need in this position are:

• Proven experience as a Business Analyst or similar role in digital platforms or enterprise systems
• Background in Digital Asset Management (DAM) or adjacent domains (content management PLM digital commerce or design workflows)
• Demonstrated ability to drive Digital Asset Management processes with detailed execution
• Experience coordinating project plans roadmaps and cross-functional delivery
• Familiarity with integrations and APIs across complex digital ecosystems
• Strong business acumen with a focus on delivering measurable outcomes
• Excellent communication leadership and stakeholder management skills
• Experience working in Agile/Scrum environments

There are also a few skills that are notrequiredbut preferred.

• Experience with design tools (2D 3D AI) merchandising platforms or PLM systems

• Background in retail apparel footwear or consumer goods industries

• Experience scaling DAM platforms across global teams

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.