Brand Operations Manager

Were always looking for talent that believes in having fun. At PENN Entertainment youll get to be a part of an exciting industry where the days and nights are fast paced. Youll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. Youll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individuals relevant knowledge skills and experience. Base salary is just one component of our competitive Total Rewards package which includes wellness programs designed to support our team members financial physical and mental benefitssuch as day-one medical coverage 401(k) matching and annual performance bonusmayvaryby time off is earned according to the local policy and increases with the length of employment.

Click HEREto discover how we empower team members to grow thrive and advance in their careers.

The Brand Manager is responsible for protecting evolving and championing brand standards across all creative touchpoints. This role serves as the bridge between stakeholders creative teams and business objectives ensuring all creative messaging and brand initiatives are strategically aligned on-brand and executed with excellence.

The Brand Manager will oversee brand governance creative review digital asset management AI-enabled content development and special projects while driving consistency operational efficiency and continuous brand improvement across the organization.

Key Responsibilities

Brand Leadership & Governance

• Serve as a brand steward and subject matter expert across multiple brands ensuring consistency in visual identity tone of voice messaging and customer experience.
• Review and approve creative concepts designs copy and messaging to ensure alignment with brand standards business objectives and campaign goals.
• Audit creative assets and marketing materials across channels to ensure brand consistency and adherence to established guidelines.
• Provide strategic feedback and direction to course-correct creative work when brand or messaging standards are not met.
• Help maintain and evolve brand standards guidelines toolkits and best practices.

Creative Operations & Project Management

• Write creative briefs and launch enterprise-wide creative projects corporate initiatives and special assignments.
• Help manage projects from intake through execution ensuring alignment with strategic objectives timelines and stakeholder expectations.
• Identify opportunities to streamline processes improve workflows and enhance creative efficiency.
• Collaborate closely with designers marketers and business stakeholders to deliver high-quality creative solutions.
• Support brand launches refreshes and enterprise-wide communications efforts.

Stakeholder Partnership

• Serve as a primary point of contact for internal clients and stakeholders regarding brand and creative initiatives.
• Proactively follow up on project questions approvals challenges and strategic considerations to ensure momentum and alignment.
• Build strong relationships across departments and provide guidance on brand strategy messaging and creative execution.

Digital Asset Management

• Own and maintain the organizations Digital Asset Management (DAM) platform.
• Ensure proper cataloging tagging governance and organization of creative assets photography templates and brand resources.
• Drive consistency and accessibility of approved assets across business units and teams.

Reporting & Performance Measurement

• Develop and deliver regular reporting on creative studio performance project volume resource utilization turnaround times and key operational metrics.
• Analyze trends and provide recommendations to improve efficiency effectiveness and stakeholder satisfaction.

Innovation & AI Integration

• Assist in managing AI copy agents and other AI-powered tools to support content creation and creative workflows.
• Identify and implement opportunities to leverage AI tools to enhance creative workflows increase productivity and improve content development.
• Utilize AI-powered solutions for ideation message development process automation and operational efficiencies.
• Stay current on emerging technologies and industry trends to drive continuous innovation.

• Bachelors degree in Marketing Communications Graphic Design Business or a related field or equivalent professional experience.
• 5 years of experience in brand management creative services marketing communications or a related field.
• Strong understanding of brand strategy creative development content governance and campaign execution.
• Demonstrated ability to become a trusted expert across multiple brands and business units.
• Excellent written and verbal communication skills including the ability to write clear creative briefs and provide effective creative feedback.
• Strong project management organizational and stakeholder management skills.
• Experience working with Digital Asset Management (DAM) platforms and brand governance systems.

Preferred

• Background in graphic design creative services or visual communications.
• Working knowledge of Adobe Creative Suite including InDesign Photoshop Illustrator and Acrobat.
• Experience reviewing creative work for both visual and messaging consistency.
• Familiarity with creative workflow management systems and enterprise project management tools.
• Experience utilizing AI tools for content development creative operations workflow optimization and messaging creation.
• Understanding of prompt engineering and AI-assisted content creation best practices

Weve grown to become the leading provider of integrated entertainment sports content and casino gaming experiences thanks to our 43 destinations across North America online sports betting and iCasino via theScore Bet Sportsbook and Casino.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability for our community our team members our vendors and our planet.

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Equal Opportunity Employer