Brand & Messaging Strategist

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

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At Regions the Marketing Brand and Messaging Strategist is responsible for developing and managing comprehensive and consistent strategies to effectively communicate Regions brand expression and key messages to various target audiences. This role involves collaborating with various groups within the Corporate Marketing and Communications team as well as business partners and support groups to ensure consistent messaging and brand expression across all channels. This role draws upon research and data to understand consumer preferences and behaviors and uses this information to lead and/or develop compelling messaging that resonates with target audiences.

Primary Responsibilities

• Provides input review and actionable feedback for the creative development process from creating the initial creative brief and rationale through to final production of creative assets
• Provides recommendations to partners on matching best creative resources to the appropriate program or strategy
• Where applicable creates brand messaging guidelines for campaigns and priority programs across the company
• Where applicable develops channel creative strategies for Traditional Media Digital/Social Email Mail including one-to-one Personalization
• Ensures concepts and communications align with content and channel strategies as well as established visual identity and brand standards
• Contributes to marketing process adherence to legal compliance and internal audit standards
• Develops programs and content that aligns with various policies and regulations (e.g. Canned Spam Act UDAAP etc.)
• Adapts messaging and channels based on brand health metrics marketing performance and analytics
• Serves as partner to Program Managers Marketing Strategists Communications Partners Analytics and Campaign Operations

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• High School Diploma or GED andnine (9) years of direct experience in Marketing
• Or Bachelors degree in Marketing Communications Graphic Design Psychology Anthropology Economics Business or a related field and five (5) years of experience in Marketing
• Educational and/or direct work experience within a creative communications discipline (e.g. copywriting business communication graphic design photography journalism film/video production)

Preferences

• Experience in a professional communications or marketing environment

Skills and Competencies

• Ability to provide clear direction to creative content creators and provide constructive actionable feedback
• Ability to research analyze data from multiple sources and derive compelling insights
• Ability to work in a team environment
• Ability to work under pressure and meet deadlines
• Demonstrated leadership capabilities
• Familiarity with disciplines that influence brand and message strategy (e.g. design and communication theory behavioral economics linguistics consumer psychology cultural anthropology)
• Proficiency in Microsoft Office (Excel Word PowerPoint Outlook etc.)
• Strong interpersonal skills
• Strong synthesis logic and decision-making skills
• Strong verbal written communication and organizational skills
• Strong work ethic and self-motivation
• Understanding of creative development process and related creative content production

This position is intended to be onsite now or in the near future. Associates will have regular work hours including full days in the office three or more days a week. The manager will set the work schedule for this position including in-office expectations. Regions will not provide relocation assistance for this position and relocation would be at your expense.

This position may be filled at a higher level depending on the candidates qualifications and relevant experience.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

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