Brand Marketing Manager Eureka

Brand Marketing Manager - Eureka

Midea Group is one of the worlds largest home appliance brand offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home at work or anywhere else you go. We strive to aim high put the customer first transform and innovate the marketplace utilizing our commitment dedication inclusion and partnership with our teams.

Midea is a global company operations in more than 195 countries. As a publicly listed company we are also ranked #277 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group in the US.

Overview

Eureka is rebuilding momentum as a modern relevant floor care brandstarting with a strong foundation in eCommerce and expanding into broader retail. Eurekas growth depends on how clearly and compellingly we show up where customers shop.

Were looking for aBrand Marketing Manager to lead how Eureka brand and products show up online and across the digital shelfowning the development of high-quality conversion-driving content while helping scale the brand across both online and in-store environments.

This role will play a key part in: (1) Improving how our products are understood and chosen (2) Building a more consistent and modern brand presence (3) Supporting expansion into new retail channels

This role is ideal for someone who has a strong track record in the creation of breakthrough and effective digital contentand knows how to bring it to life in a clear compelling and scalable way across all channels.

Roles & Responsibilities

Create Clear Consumer-Focused Product Messaging

• Translate product features intobenefit-led messaging
• Help simplify complex product stories intoeasy-to-understand visuals and copy
• Maintain consistency across all touchpoints (PDP packaging retail etc.)

Digital Shelf Architect

• Own development of product detail page (PDP) content across key retail partners and DTC for Eureka.
• Define visual expression of brand and product content in product image galleries key visuals and A / below-the-fold content
• Ensure content clearly communicates key benefits and differentiators in a simple visual way
• Partner with internal and external teams to execute content at a high standard for Eureka
• Create best in class standards and templates that can be deployed across other brands.

Support Omnichannel Growth

• Adapt digital-first content for use in in-store displays packaging marketing materials
• Help ensure a consistent story as Eureka expands distribution

Cross-Functional Collaboration

• Ensure strong collaboration across organization:
• Product marketing (new product launches feature/benefit/specs claims)
• Brand marketing & creative/design teams (marketing activation)
• Channel team (content deployment and in-store activation)
• Sales and retail partners (support sell in and retail execution)
• Product development and marketing teams based in China (shared marketing assets)
• Bring digital shelf expertise and leadership to other brands beyond Eureka.

EDUCATION & EXPERIENCE

• Must be a self-starter and comfortable working in a fast-paced start-up environment
• 610 years in marketing digital content or eCommerce roles

Experience in floor care or other online-led product categories a plus

• Experience working onproduct-focused content(PDPs retail sites or DTC)
• Strong understanding of how consumers shop online and what drives engagement
• Good eye forvisual storytelling and content structure
• Comfortable working with designers and giving clear direction
• Organized and able to manage multiple products and timelines

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.