Brand Marketing & Integration Manager

Job Title: Brand Marketing & Integration Manager Pro-focus

Location Vernon Hills IL

Department: Rust-Oleum US Marketing

SUMMARY STATEMENT:

Manages the development and execution of RustOleums profocused and industrial brand and marketing strategies across assigned product platforms supporting growth within professional trade and channeldriven environments. Translates pro customer competitive and category insights into compelling brand narratives messaging frameworks and campaign strategies that connect product strategy to marketing activation. Develops creative briefs and partners with internal teams and external agencies to bring big ideas to market ensuring integration across pro and multichannel touchpoints and alignment with brand positioning. Owns the endtoend campaign workflow driving crossfunctional collaboration with Product Sales and Marketing to deliver ontime onbudget and onbrandexecution in support of commercial and category objectives.

JOB RESPONSIBILTIES:

1. Partner with Profocused Product Development Sales and Business Unit leaders to develop gotomarket (GTM) marketing strategies and plans that align product launches extensions refreshes and growth initiatives with professional customer needs and marketing activation.

2. Translate business market and pro customer insights into clear brand positioning value propositions and integrated marketing plans that support brand category and commercial growth within professional channels.

3. Lead the development of campaign strategies and creative briefs tailored to professional audiences clearly defining objectives target segments (e.g. contractors installers dealers) key insights and success metrics.

4. Partner with creative agencies and internal teams to develop breakthrough prorelevant ideas and campaigns that bring brand strategy to market and drive measurable impact across pro touchpoints.

5. Manage the endtoend campaign process from concept and creative development through asset delivery ensuring alignment with business strategy timelines budgets and professional channel execution.

6. Collaborate across marketing teams to ensure cohesive messaging and activation across pro and multichannel environments including sales digital trade retail and partnerled touchpoints.

7. Serve as the primary brand marketing liaison to Product for assigned categories ensuring marketing initiatives support procentric commercial objectives growth logic and inmarket execution.

8. Coordinate crossfunctional input from Product Sales and Marketing to deliver cohesive profocused GTM plans.

9. Monitor brand health campaign performance KPIs and pro category trends; partner with analytics and insights teams to optimize messaging media and activation across professional channels.

10. Contribute to the development of frameworks tools and processes that improve profocused campaign planning creative alignment speed to market and marketing efficiency.

11. Support brand architecture identity and positioning initiatives led by the Director ensuring consistency and relevance across assigned pro product platforms and audiences.

QUALFICATIONS:

• Bachelors degree in Marketing Communications Business or a related field.

• 710 years of progressive marketing experience with a strong background with industrial B2B or tradedriven environments and audiences including expertise in brand strategy gotomarket planning and integrated campaign development.

• Demonstrated understanding of product commercialization and launch planning for professional audiences including contractors installers dealers distributors or other skilled trade or enterprise customers.

• Experience partnering crossfunctionally with Product Sales Trade and Marketing teams to align commercial objectives with marketing strategies across direct distributor and trade channels.

• Strong background developing brand narratives positioning frameworks creative briefs and campaign plans that connect customer insights category needs and realworld jobsite or professional use cases.

• Excellent project management and prioritization skills with the ability to lead multiple campaigns launches and workstreams simultaneously in a fastpaced matrixed environment.

• Strong analytical and strategic thinking skills with experience leveraging performance data customer feedback and market insights to optimize campaign effectiveness and support business growth.

• Effective communicator and influencer capable of aligning diverse stakeholders building credibility with marketing product and sales; fostering trust across functional and regional partners.

• Experience managing creative partners to deliver integrated resultsdriven marketing programs that support professional channel needs.

• Ability to advise team members on meeting timelines resolving executional or technical challenges and adapting plans to evolving business needs.

• Skilled at collaborating with customers channel partners and internal peers on initiatives that impact multiple departments and drive shared business outcomes.

• Experience supporting or executing business planning budget management forecasting and organizational priorities aligned to commercial and growth objectives.

Salary Target Range: $105000 - $130000 bonus eligible

From big benefits to small we take care of our associates! After 30 days of employment you will be eligible for a benefits package that includes medical dental life disability and business travel insurance flexible spending accounts EAP stock purchases and vacation/sick days/parental also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex race age disability religion national origin color or any other protected class