Welead withour core values and believe that investing in the community is our responsibility.â We create opportunities for every childs potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfarehave committedto animal conservation.â
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.â â
What Youll Do
As a Brand Manager you will lead and oversee the day-to-day management of brand activities to grow and expand the Munchkin brand. You will play a critical role in developing marketing strategies that align with company goals leveraging the 4 Ps of marketingProduct Pricing Promotion and Sales & Distributionto drive market share and achieve financial objectives. You will also serve as the Category Captain for a key product line providing expertise on the competitive landscape consumer insights and trends to shape strategic decisions.
How you will contribute:
Product Innovation
Serve as the Category Captain and internal expert for a key product line staying up-to-date on competitive trends consumer insights and category dynamics to inform strategic decisions
Lead new product launches from concept to execution including defining pricing positioning packaging and product strategy for white space categories with high-growth potential
Make strategic growth recommendations through analyzing related categories and identifying opportunities for line extensions gap filling and category leadership
Monitor category performance across eCommerce and brick-and-mortar retailers identifying opportunities to improve shelf performance drive reviews and enhance consumer engagement
Pricing Strategy
Develop and recommend pricing strategies to optimize long-term market share and profitability while maintaining brand value
Monitor pricing trends analyze promotional pricing effectiveness and evaluate competitive activity to ensure sustainability and competitive advantage
Collaborate with finance and sales teams to align pricing strategies with financial and retailer objectives
Go-to-Market Strategy
Create and execute integrated marketing campaigns including advertising media planning and digital marketing. Collaborate with social media team to drive engagement
Collaborate with DTC teams to develop web-exclusive promotions and optimize eCommerce performance leveraging digital tools and data insights to refine marketing strategies
Partner with Brand Design to execute creative assets that ensure cohesive and consistent messaging across all platforms and campaigns
Sales & Distribution Support:
Work closely with sales teams to support retail strategy in-store/online merchandising and execution of promotional activities
Provide tools and category insights for retail buyers including sales presentations competitive analysis and support for trade marketing initiatives
Partner with operations to ensure smooth distribution and availability of products across all channels driving sales and customer satisfaction
Consumer Insights
Collaborate closely with Consumer Insights to leverage data and market research to guide decisions across product development pricing and promotional strategies
Cross-Functional Collaboration
Partner with key stakeholders across Product Design Brand Design Operations Finance and Sales to ensure alignment and seamless execution of brand strategies
Influence and persuade key internal stakeholders including executives and cross-functional partners to support business strategies and initiatives
General Responsibilities
Manage relationships with external vendors and partners including contract initiation strategic planning and accountability for results
Manage and measure the execution of marketing and promotional plans to align with brand and financial objectives
Additional duties as assigned
You will have:
5 plus years of prior marketing brand management experience within CPG
BA degree required MBA degree highly preferred
Experience managing teams and leading cross-functional teams
Product launch experience
Strong presentation skills for senior management and retailer presentations
Strong organizational analytical and writing skills
We Got You Covered!
As a Great Place to Work Certified company we are committed to offering the best to our employees.â We offer a comprehensive benefits package that includes medical vision dental prescription drug coverage life insurance wellness benefits generous employer-matched 401(k) plan Paid Childcare Leave among other benefit plans.â Our total rewards are top ofmarketand include competitive salary bonus and opportunities to earn equity. âWe focus on supporting employee development and growth.â
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility we offer hybrid work environment. Munchkins Hybrid Schedule is where an employee works in the office on Monday Wednesday and Thursday and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.
Munchkin welcomes and values what makes everyone unique.âWereproud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications merit and business needs. We recruit employ train and promote regardless of race color religion disability sex sexual orientation gender identity national origin age veteran status genetic characteristic or any other protected status.
Required Experience:
IC
WhoWe Are:WHY Brands Inc. a parent company ofMunchkin Inc. focuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for chi...
Welead withour core values and believe that investing in the community is our responsibility.â We create opportunities for every childs potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfarehave committedto animal conservation.â
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.â â
What Youll Do
As a Brand Manager you will lead and oversee the day-to-day management of brand activities to grow and expand the Munchkin brand. You will play a critical role in developing marketing strategies that align with company goals leveraging the 4 Ps of marketingProduct Pricing Promotion and Sales & Distributionto drive market share and achieve financial objectives. You will also serve as the Category Captain for a key product line providing expertise on the competitive landscape consumer insights and trends to shape strategic decisions.
How you will contribute:
Product Innovation
Serve as the Category Captain and internal expert for a key product line staying up-to-date on competitive trends consumer insights and category dynamics to inform strategic decisions
Lead new product launches from concept to execution including defining pricing positioning packaging and product strategy for white space categories with high-growth potential
Make strategic growth recommendations through analyzing related categories and identifying opportunities for line extensions gap filling and category leadership
Monitor category performance across eCommerce and brick-and-mortar retailers identifying opportunities to improve shelf performance drive reviews and enhance consumer engagement
Pricing Strategy
Develop and recommend pricing strategies to optimize long-term market share and profitability while maintaining brand value
Monitor pricing trends analyze promotional pricing effectiveness and evaluate competitive activity to ensure sustainability and competitive advantage
Collaborate with finance and sales teams to align pricing strategies with financial and retailer objectives
Go-to-Market Strategy
Create and execute integrated marketing campaigns including advertising media planning and digital marketing. Collaborate with social media team to drive engagement
Collaborate with DTC teams to develop web-exclusive promotions and optimize eCommerce performance leveraging digital tools and data insights to refine marketing strategies
Partner with Brand Design to execute creative assets that ensure cohesive and consistent messaging across all platforms and campaigns
Sales & Distribution Support:
Work closely with sales teams to support retail strategy in-store/online merchandising and execution of promotional activities
Provide tools and category insights for retail buyers including sales presentations competitive analysis and support for trade marketing initiatives
Partner with operations to ensure smooth distribution and availability of products across all channels driving sales and customer satisfaction
Consumer Insights
Collaborate closely with Consumer Insights to leverage data and market research to guide decisions across product development pricing and promotional strategies
Cross-Functional Collaboration
Partner with key stakeholders across Product Design Brand Design Operations Finance and Sales to ensure alignment and seamless execution of brand strategies
Influence and persuade key internal stakeholders including executives and cross-functional partners to support business strategies and initiatives
General Responsibilities
Manage relationships with external vendors and partners including contract initiation strategic planning and accountability for results
Manage and measure the execution of marketing and promotional plans to align with brand and financial objectives
Additional duties as assigned
You will have:
5 plus years of prior marketing brand management experience within CPG
BA degree required MBA degree highly preferred
Experience managing teams and leading cross-functional teams
Product launch experience
Strong presentation skills for senior management and retailer presentations
Strong organizational analytical and writing skills
We Got You Covered!
As a Great Place to Work Certified company we are committed to offering the best to our employees.â We offer a comprehensive benefits package that includes medical vision dental prescription drug coverage life insurance wellness benefits generous employer-matched 401(k) plan Paid Childcare Leave among other benefit plans.â Our total rewards are top ofmarketand include competitive salary bonus and opportunities to earn equity. âWe focus on supporting employee development and growth.â
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility we offer hybrid work environment. Munchkins Hybrid Schedule is where an employee works in the office on Monday Wednesday and Thursday and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.
Munchkin welcomes and values what makes everyone unique.âWereproud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications merit and business needs. We recruit employ train and promote regardless of race color religion disability sex sexual orientation gender identity national origin age veteran status genetic characteristic or any other protected status.
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