Brand Manager, Strategy and Governance

Job Description:

As clients brand evolves to match the pace of opportunity the Brand Manager Strategy & Governance role will play a key role in operationalizing the enterprise brand.

Reporting to the Enterprise Brand Lead this position is responsible for project managing and implementing the brand governance processes cross-functional coordination and performance reporting that bring the brand strategy to life across the business.
The ideal candidate is a strong project manager and implementation partner who can keep multiple initiatives moving operate established governance processes and turn an existing brand strategy into disciplined on-time execution.

This person is comfortable running governance meetings coordinating cross-functional work maintaining trackers and reporting and keeping teams aligned to direction set by the Enterprise Brand Lead.

Operationalize the enterprise brand strategy set by the Enterprise Brand Lead translating established priorities into clear actions on-time deliverables and consistent execution across the business.
Run the day-to-day operation of brand governance forums committees and working teams established by leadership including scheduling agendas materials decision logs action tracking and follow-up.
Coordinate cross-functional brand work across communications marketing digital product dealer experience and design-related teams as well as external agencies and partners.

Project manage brand initiatives directed by the Enterprise Brand Lead driving them to completion on schedule and ensuring consistent brand expression across the business.
Maintain and socialize the brand frameworks standards and review processes defined by the Enterprise Brand Lead and route incoming work through the established review process.
Manage timelines deliverables and issue resolution for brand programs and initiatives across internal teams and external partners.
Implement and maintain the measurement frameworks dashboards and reporting defined by leadership to track brand health adoption quality and business impact.
Collect organize and synthesize inputs from multiple sources to produce executive-ready updates presentations and status reports for the Enterprise Brand Lead and senior leadership.
Flag process gaps risks and execution issues to the Enterprise Brand Lead and propose tactical improvements to operating rhythms and workflows.
Coordinate and execute internal brand education and change management activities including workshops training sessions toolkits and communications in support of broader adoption efforts.
Help execute the transition of brand management work into internal processes including day-to-day coordination with agencies and partners during transition.
Project manage the implementation of environmental design standards across dealerships and company locations ensuring physical spaces are executed in line with established brand standards.
Work with stakeholders to support consistent brand application across customer-facing environments including dealership touchpoints facilities signage and other physical expressions of the brand.

Have demonstrated experience coordinating or project managing cross-functional initiatives involving multiple stakeholders and workstreams
Have experience operating within or supporting governance processes operating models or established workflows
Demonstrate strong operational discipline organization prioritization and follow-through
Have solid analytical skills with the ability to work with data populate measurement frameworks and translate findings into clear status updates
Have strong written and verbal communication skills with the ability to produce concise polished executive-ready materials
Be able to influence without direct authority and work effectively in a matrixed organization
Be comfortable with ambiguity and able to bring structure to evolving work
Demonstrate attention to detail and a commitment to brand quality
Have experience working with creative teams agencies brand systems customer experience programs or design-related functions (preferred)
Have experience supporting physical brand implementation environmental design dealership standards retail environments or facility branding (a plus)
Be adept at using Microsoft Office (Word Excel PowerPoint) and project management or workflow tools
Experience working at a brand strategy agency or within a brand strategy/brand management team is a plus

Bachelors degree in marketing communications business design management or related field
Minimum 4 years of experience in brand management communications marketing program or project management design operations or a related discipline
OR
Masters degree in marketing communications business design management or related field
At least 2 years of experience in brand management communications marketing program or project management design operations or a related discipline