Brand Manager Overland Park, KS
Overland Park, KS - USA
Job Summary
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!
Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.
At Hills we have a purpose. Every day around the world we transform the lives of millions of pet families through pioneering innovation amazing nutrition and the best and brightest people. If youre interested in work that matters fueled by passion for pets we invite you to apply.
Founded more than 75 years ago with an unwavering commitment to pet nutrition Hills mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition thats a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand knowledge is our first ingredient with 220 veterinarians PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.
The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. They lead the development of sub-category / brands strategies including innovation grid brand activations promotional events media and 5P strategies taking into consideration the business dynamics and opportunities. They drive the execution of margin improvement and simplification initiatives within the sub-brand.
Responsibilities:
Brand Strategy & Growth: Own and develop pet parent- and veterinarian-targeted growth strategies across sub-brands species product forms and conditions defining global pricing portfolio strategies and competitive benchmarking to secure Senior Management alignment.
Go-to-Market & Integrated Marketing Communications (IMC): Lead multi-channel marketing media and digital strategies utilizing data analytics and consumer/shopper insights to drive market share growth and oversee global rollout campaigns.
Portfolio Optimization & Project Leadership: Drive global portfolio optimization and commercialization initiatives to align with regional market needs while ensuring continuous business operations and margin improvement.
Performance & Long-Range Planning: Lead ongoing business analysis across sales volume competitive trends and market share to support Long Lead Planning Mid-Year Reviews and annual budget reviews.
Cross-Functional Stakeholder Leadership: Collaborate with large matrixed teams across Insights Digital Data & Analytics Professional Veterinary Affairs Customer Development Supply Chain Regulatory/Legal and regional country teams to execute global brand priorities.
Required Experience:
IC
About Company
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