Brand Manager OTC Innovation

Brand Manager-OTC Innovation-Fort Worth TX

We are seeking a high-impact Brand Manager to lead shopper marketing professional engagement and event/experiential strategies for a new OTC eye care innovationdelivering excellence at the point of decision and bringing the brand to life through immersive culturally relevant experiences.

This role owns the execution of retail activation shopper conversion professional touchpoints (health care professionals and trade) and experiential / event platforms to drive trial adoption and sustained in-market success while co-leading broader consumer marketing initiatives in partnership with the Sr. Brand Manager.

The ideal candidate combines strong brand management fundamentals with deep expertise in shopper marketing and professional engagement complemented by modern capabilities in social influencer/UGC. This individual thrives in fast-paced environments leads with urgency and is passionate about translating strategy into impactful in-market execution.

KEY RESPONSIBILITIES:

Shopper Marketing Experiential & Professional Engagement (Primary Focus)

Lead end-to-end shopper marketing execution in close partnership with Sales and Trade Marketing aligning activation to retailer priorities while driving visibility cultural relevance and conversion across key retail partners
Co-develop and execute retail-first activation plans spanning in-store merchandising retail media POS digital shelf optimization
Own the strategy and execution of event and experiential marketing including high-impact consumer activations that drive awareness trial and earned amplification
Create distinctive premium brand experiences that translate product benefits into emotionally compelling appearance-driven moments
Ensure experiential initiatives are designed for content capture and amplification across social influencer PR and retail media ecosystems
Own professional touchpoint strategy and engagement education and influence programs that build credibility and recommendation

Launch Strategy & Commercialization

Drive launch readiness across cross-functional teams (Sales Supply Regulatory Agencies) with a focus on retail and field execution excellence

Brand & Consumer Marketing

Support and co-lead integrated omni-channel marketing plans across digital retail and consumer touchpoints in partnership with the Sr. Brand Manager
Contribute to the development of brand positioning messaging and campaign strategy ensuring alignment with shopper insights and retail realities
Partner with agencies to support delivery of best-in-class creative and media strategies

Social Influencer & UGC Marketing

Co-lead development of social-first campaigns including influencer partnerships and UGC content ecosystems
Identify and activate creator partnerships (micro and macro influencers) to drive reach engagement and conversion

Performance Management & Analytics

Own and track brand KPIs including sales share trial and media effectiveness
Leverage data and insights to continuously optimize marketing performance and ROI
Deliver regular business updates identifying opportunities and proactively addressing gaps

Cross-Functional Leadership

Lead and influence cross-functional teams across Sales Insights Finance Supply Medical/Legal/Regulatory and external agencies
Serve as a key partner to Sales and retail teams to ensure best-in-class execution at shelf and online
Ensure alignment and executional excellence across all shopper and professional initiatives while contributing to broader brand efforts

Business Case Development

Partner with Insights team to identify unmet consumer needs emerging category behaviors and strategic adjacencies where Alcon can build new OTC products
Develop and pressure-test business cases that quantify consumer opportunity portfolio fit incrementality commercial viability and path to scale
Evaluate innovation opportunities through the lens of incremental sales and share acceleration ensuring new launches expand the current OTC portfolio rather than cannibalize existing brands

WHAT YOULL BRING TO ALCON:

• Bachelors Degree or Equivalent years of directly related experience (or high school 13 yrs. Assoc.9 yrs.; M.S.2 yrs.; PhD0 yrs.)
• The ability to fluently read write understand and communicate in English
• 5 Years of Relevant Experience

PREFERRED SKILLS & EXPERIENCE

Brand marketing experience in OTC CPG or related industries
Proven experience leading or supporting new product launches or major brand innovations
Experience in beauty personal care wellness or other socially-driven categories strongly preferred
Demonstrated success in shopper/retailer and professional marketing
Experience leading event marketing or experiential activations strongly preferred

Capabilities

Strong analytical skills with the ability to translate insights into actionable growth strategies
Proven ability to set track and deliver against KPIs tied to sales and share performance
Excellence in agency management and creative judgment
Strong strategic thinking combined with hands-on execution capability
Effective cross-functional collaboration in a matrixed environment

Leadership Traits

Demonstrates strong leadership presence and influence
Highly results-oriented with a bias for action and accountability
Thrives in fast-paced ambiguous environments particularly during launch phases
Passionate about driving in-market performance and delivering tangible business impact

What Success Looks Like

Successful launch with strong early trial and retailer adoption
Delivery of sales and share targets with measurable acceleration vs. baseline
High-quality on-time execution across all commercialization milestones

Why This Role

This is a unique opportunity to:
Co-build and scale a new innovation from the ground up
Operate at the intersection of healthcare credibility and modern consumer marketing
Shape the future of OTC eye care brand building through emerging capabilities

HOW YOU CAN THRIVE AT ALCON:

• See your career like never before with focused growth and development opportunities
• Join Alcons mission to provide outstanding innovative products and solutions to improve sight improve lives and grow your career!
• Alcon provides robust benefits package including health life retirement flexible time off for exempt associates PTO for hourly associates and much more!

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.