Brand Manager, HCP Web

Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.

The Opportunity

Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active fulfilling lives. Were focused on helping people manage their health more effectively and comfortably with life-changing products that provide accurate data to drive better-informed decision.

This is an onsite opportunity based out of Alameda CA.

What Youll Work On

• Collaborate with Brand and Commercial teams to support product launches educational initiatives and marketing campaigns and deliver corresponding website updates.
• Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions. Align website support for integrated omnichannel campaigns.
• Help identify and address healthcare professional information needs through relevant website content and experiences.
• In partnership with agency and internal stakeholders execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio.
• Monitor web performance analytics and customer insights to identify opportunities to improve user experience engagement and content effectiveness.
• Work closely with Medical Affairs Regulatory Legal Digital Operations and agency partners to execute website initiatives and ensure website content is accurate compliant customer-focused and aligned with brand standards.
• Coordinate project timelines stakeholder reviews approvals and launch readiness activities to deliver updates on schedule.
• Build strong working relationships across teams to ensure seamless execution of business priorities.

Required Qualifications

• Bachelors degree in Marketing Communications Business Digital Media or related field.
• 2-4 years of experience in digital marketing website management content marketing or related disciplines.
• Strong interest in digital customer experiences and healthcare professional marketing.
• Experience coordinating projects across multiple stakeholders and timelines.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Familiarity with web content management systems (CMS) and basic website analytics.

Preferred Qualifications

• Experience working with websites digital campaigns or content marketing programs.
• Exposure to healthcare medical device pharmaceutical or regulated industries.

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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