Senior Brand Manager, Government Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 115000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.

The Opportunity

This position works out of our Alameda CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology.

As Senior Brand Manager Government Marketing U.S. you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA DoD and IHS channels.

What Youll Work On

• Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels

• Monitor U.S. market trends customer behavior/feedback and competitive activities to identify market opportunities in our channels

• Ability to translate product clinical and scientific information into meaningful Healthcare Professional messaging

• Lead and manage creative agencies to deliver effective marketing materials to support field sales

• Collaborate with the field sales leadership team to drive execution excellence

• Develop KPIs and analysis to monitor the performance of marketing programs and adjust tactics as needed

• Partner with Regulatory Affairs Medical Affairs Legal and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics

• Prepare demo kits forecasts PIFs and other business cases for new initiatives

• Demonstrate independence by prioritizing and completing assignments

• Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the teams budget owner

Required Qualifications

• Bachelors Degree in Marketing Business Life Sciences or a related field.

• Minimum of 4-6 years of experience in product marketing in healthcare pharmaceutical medical device or a regulated industry.

Preferred Qualifications

• MBA

• Demonstrated ability to synthesize prioritize and drive results with a high sense of urgency and an ability to think creatively strategically and quickly and to learn and act quickly

• Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment

• Knowledge of all aspects of brand marketing including positioning branding campaign development and channel mix

• Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a must

• Strong presentation and communication skills

• Strong analytical skill Proven ability to identify/define business questions and issues and develop strategic analytical and financial frameworks to conduct analysis

• Strong project management and conflict resolution skills the ability to manage complex projects and programs. Ability to pull the appropriate level functional and cross-functional teams together to support initiatives

Learn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

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The base pay for this position is

$130700.00 $261300.00

In specific locations the pay range may vary from the range posted.

Product Management

ADC Diabetes Care

United States > Alameda : Plaza 6 Building

Standard

Yes 20 % of the Time

No

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: EEO is the Law link - Espanol: Experience:

Manager