Brand Manager eCommerce and Brand Building

Brand Manager eCommerce and Brand Building

Are you passionate about building iconic brands and shaping the future of digital commerce As a Brand Manager - eCommerce and Brand Building you will be the driving force behind our growth seamlessly blending traditional brand management with an eCommerce-first mindset.

Reporting to the Portfolio Marketing VP we are hiring a Brand Manager - eCommerce and Brand Building who is responsible for leading the holistic strategy for a defined pet nutrition portfolio. In this highly visible role you will act as a strategic growth accelerator managing the business end-to-end leading a core brand segment holistically or pioneering white-space expansion through innovative new business development. You will accelerate brand market share and category growth across all channels with a specialized focus on pure-play and omnichannel retail partners. Join us to connect cross-functional teams unlock new growth opportunities and deliver on our most ambitious brand and eCommerce goals!

What are we looking for

• Bachelors degree required; business marketing analytics economics or a related field is preferred.
• 510 years of experience spanning Brand Management eCommerce Sales and Digital Marketing with a proven track record of driving brand equity and growing digital market share.
• Strong understanding of consumer-packaged goods (CPG) industry dynamics holistic brand building and retail execution across both pure-play and omnichannel environments.
• Strong financial acumen negotiation skills and strategic planning capabilities.
• Advanced analytical and problem-solving skills with the ability to translate consumer and shopper data into actionable insights.
• Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
• Excellent communication executive presentation and relationship management skills.

What will be your key responsibilities

• Own and grow a designated portfolio delivering on share revenue and profit objectives by managing the business end-to-end across the full marketing mix (Product Price Place and Promotion).
• Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
• Lead comprehensive digital-first demand generation strategies that drive brand awareness traffic conversion recruitment and household penetration.
• Lead cross-functional teams to identify and pioneer white-space innovation opportunities including new products platforms and eCommerce-centric offerings.
• Collaborate with Sales Omni Activation Managers Shopper Activation Managers and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
• Translate holistic consumer insights eCommerce shopper behavior and market trends into actionable brand growth strategies.
• Track portfolio performance optimize marketing investments and continuously improve both brand positioning and eCommerce execution to maximize overall business results.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus.

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