Brand Manager, Cordless Marketing

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Our mission to positively impactpeopleslives every day in every home around the world allows our employees to be thinkers and tinkerers designers and doers creators and number crunchers makers of things they love.

The Manager Brand Marketing role willbe responsible fordriving the global growth of a diverse portfolio of products through breakthrough innovation.In this role you will developcategoryinnovation pipeline from concept development toexecutionand will lead cross functional teams through the commercialization process.The Manager BrandMarketingwill help to drive consistency in voicetoneand message across all channels (i.e. Packaging Advertising PR Social/Content Marketing and Web Properties collateral trade etc.). This person will contribute effectively to the development of brand strategy help shape the marketing plan development and ensure excellence of execution in market to deliver upon category goals.

Here are some of the EXCITING thingsyoullget to do:

• Market & Consumer Expertise:Develop deep understanding of pricing positioning competitive dynamics and evolving consumer needs within the cordless cleaning market.

• Global Collaboration:Partner with global teams to articulate product value and create marketing assets that enable worldwide product success.

• Messaging Validation:Drive aconsumerfirst with Consumer Insights to test andvalidatemessaging storytelling and creative assetsleveraginglearnings to deliver best-in-class brand communication.

• Strategic Positioning & Portfolio Development:Develop category and brand positioning strategies portfolio architecture product concepts breakthrough claims and pricing strategies to strengthen marketability and maximize sales performance.

• Asset Development:Develop consumer-relevant messaging and assets that clearly communicate product and brand benefits through close partnership with Consumer Insights across global message development and execution for packaging digital in-storecollateraland support for infomercial/advertising and digital efforts.

• Creative Process Management:Manage creative development workflows including timelines approvals and adherence toestablishedprocesses and protocols.

• Performance Evaluation:Analyze campaign and brand activity performance to uncover insightsoptimizefuture initiatives and drive continuous improvement.

• Consumer Experience Optimization:Support the development and implementation of best practices and processes across all consumer touchpoints to ensure a cohesive brand experience.

• Product Value Communication:Translate product benefits into clear sales narratives and develop tools that enhance sales effectiveness and customer engagement.

• Cross-Functional Collaboration:Partner with Product Development IMC Creative Services and Sales teams to develop and execute global go-to-market strategies.

• Retail & Merchandising Collaboration:Partner with Sales and Trade Marketing teams to develop compelling sell-in stories and impactful in-store merchandising strategies.

• Team Leadership & Development:Lead mentor and develop the Associate Brand Manager to support team growthandexcellence.

ATTRIBUTES & SKILLS:

• 5 years of Marketing experience preferably with direct responsibility for Product Marketing messaging positioning and innovation planning and execution

• 3-5 years of prior experience in Consumer-Packaged Goods

• Experienceleveragingconsumer insights to develop effective marketing programs and campaigns

• Experience in creative strategy development advertising and launching new products

• Degree in Marketing or related field or equivalent MBA preferred