Brand Insights Director CVRM

• Insight Strategy and Research Leadership: Design and deliver primary market research and integrated insight plans that address core business questions across strategy positioning messaging customer experience performance and executionso brand teams move with confidence.
• Decision-Shaping Partnership: Partner with US Marketing to inform annual planning performance reviews tactical optimization and high-stakes decisions with actionable customer and market insight that sharpens strategy and improves outcomes.
• Portfolio Learning and Future Readiness: Identify transferable findings unmet needs evolving market dynamics and team member perspectives that strengthen portfolio strategy and readiness for future opportunities.
• Integrated Analytics Collaboration: Align closely with forecasting and data analytics to connect primary research secondary data business performance indicators and forward-looking assumptions into a cohesive market view that informs strategy and resourcing.
• Evidence Synthesis and Storytelling: Translate diverse evidence sources into clear narratives and recommendations for senior stakeholdersensuring insights lead to decisions action and measurable impact.
• AI-Enabled Insight Innovation: Champion future-ready practices including AI-enabled knowledge discovery insight synthesis signal detection and faster generation of recommendations that elevate decision quality and speed.
• Methodology and Technology Advancement: Evaluate pilot and embed new methodologies data sources and technologies that improve insight quality increase agility and evolve how the organization learns from customers and the market.
• Vendor and Agency Management: Manage external research partners and specialized vendors to deliver high-quality methodologically rigorous work tied directly to business impact.
• Cross-Functional Alignment: Build strong alignment across marketing forecasting analytics and adjacent teams to ensure research agendas are connected non-duplicative and focused on the most important business questions.

• Significant pharmaceutical biotech or healthcare experience in primary market research commercial insights or brand insights with a strong track record of translating research into business action.
• Experience supporting brands across different lifecycle stages with the ability to connect immediate business needs to broader portfolio franchise or pipeline questions where relevant.
• Strong understanding of how primary market research works with forecasting secondary analytics performance tracking and commercial decision making.
• Demonstrated ability to work collaboratively with US marketing teams and cross-functional partners influencing without authority and aligning around shared business priorities.
• Excellent communication and storytelling skills including the ability to synthesize complex evidence into concise persuasive recommendations for senior leaders.
• Strong critical thinking intellectual curiosity and learning agility with the ability to identify emerging market signals and translate them into implications for business strategy.
• Experience evaluating and applying innovative research methods sophisticated analytics or AI-enabled tools to enhance insight generation research efficiency and decision support.
• Comfort working with multiple data sources including primary research syndicated data patient-level data claims EMR and business performance metrics to create integrated insight stories.
• Strong project leadership vendor management and prioritization skills with the ability to manage multiple workstreams in a fast-paced commercial environment.
• AI readiness perspective including interest and experience in how generative AI automation and next-generation research workflows can transform the future of market research and insights.
• Bachelors degree from an accredited college or university.
• 7-10 years of experience in pharmaceutical biotech healthcare or related market research analytics insights or commercial strategy roles.

• An advanced degree is preferred (Masters MBA or PhD).
• Hands-on experience deploying generative AI or automation within research workflows and insight operations.
• Therapeutic area familiarity with cardiovascular renal or metabolic conditions.
• Experience shaping launch readiness and post-launch optimization in complex competitive markets.

Date Posted

Closing Date

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