Brand Immersion Program Specialist

Here at Scout Motors were carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand its a legacy steeped in a culture of exploration caretaking and hard work.

The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasnt been around for a while electrifying it digitizing it and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play with vehicles that are equally at home at a camp site a job site or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements an all-electric powertrain as well as the Harvester range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

At Scout Motors we empower our talented inclusive and entrepreneurial teams to innovate. What makes a Scout employee Someone who is a visionary and a leader who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If youre ready to drive change and make history apply now!

The Brand Immersion Program Specialist is the experiential storyteller and program owner behind ScoutMotors most immersive learning moments. This role equips Sales and Support teams with the product expertise and brand fluency needed to deliver exceptional customer experiences translating Scouts heritage product depth and EV innovation into compelling customer-facing narratives.

This role owns the end-to-end design execution and evolution of Scouts flagship Brand Immersion Program at the Experience Center in Blythewood SC including an on-track drive experience and the fleet that powers it. Through facilitation coaching content development and experiential program management the specialist drives consistent brand messaging product launch readiness and continuous performance improvement across every customer-facing channel while becoming a recognized expert in the long and proud heritage of Scout as a brand and a company.

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

Brand Immersion Program Ownership Blythewood Experience Center

• Design execute and continuously improve Scouts Brand Immersion Program anchored at the Experience Center in Blythewood SC.
• Lead the coordination and delivery of experiential learning including the on-track drive program and hands-on vehicle experiences.
• Manage the operational readiness scheduling maintenance coordination and utilization of the programs vehicle fleet.
• Recruit onboard schedule and quality-manage contract drive coaches; serve as the primary point of accountability for their performance and brand alignment.
• Define program standards facilitation playbooks and safety protocols that elevate immersive brand storytelling through experience.
• Partner with Facilities Legal Risk and Vehicle Operations to ensure safe compliant and premium guest experiences.
• Measure program effectiveness and iterate to improve engagement knowledge retention and brand affinity.

Training Delivery & Facilitation

• Develop and delivertraining on new products features and brand messaging.
• Deliver engaging brand-aligned sessions across instructor-led (ILT) virtual (VILT) and asynchronous formats.
• Facilitate onboarding product launches and capability-building programs for diverse audiences from new hires to seasoned sales professionals.
• Adapt facilitation style to suit audience needs learning objectives and regional nuances.
• Serve as a role model for facilitation excellence embodying Scouts brand values and leadership expectations.

Onboarding & Enterprise Brand/Product Deep Dives

Within the next 1218 months this role will lead delivery of brand and product deep-divetraining as part of Scouts company-wide onboarding experience.

• Lead delivery of brand and product deep-divetraining as part of Scouts company-wide onboarding experience delivered both in-person in Charlotte and virtually.
• Ensure new hires achieve early brand fluency and product confidence through structured immersive learning.
• Align onboarding content with the broader Brand Immersion strategy to create a coherent employee journey from day one through field readiness.

Ambassador Program Enablement

• Own execution of the Ambassador Programtraining curriculum ensuring consistent brand representation and customer experience standards.
• Equip Ambassadors with the messaging product knowledge and storytelling tools needed to represent Scout effectively across channels and events.
• Maintain an ongoing enablement cadence refreshers launch updates and certifications to keep the Ambassador community fluent and current.

Product & Brand Expertise

• Translate complex product features into customer-friendly language that supports sales enablement and brand storytelling.
• Maintain deep knowledge of Scouts product roadmap competitive positioning and customer experience strategy.
• Support in-store and field coaching to reinforce product knowledge and selling behaviors.
• Partner with Product Marketing and Sales teams to ensuretraining content is accurate timely and strategically aligned.

Program Development & Content Creation

• Collaborate with subject matter experts to design scalable blended learning programs.
• Createtraining materials including presentations videos job aids FAQs and microlearning assets.
• Ensure content reflects adult learning principles instructional design best practices and brand voice.

Performance Coaching & Field Enablement

• Conduct on-site and virtual coaching sessions focused on sales process customer engagement and product positioning.
• Assess learner performance through observation discussion and formal evaluations.
• Provide actionable feedback to learners and leadership to drive behavior change and improve KPIs.

Cross-Functional Collaboration

• Partner with regional managers store leaders and HQ teams toidentifytraining needs and align on priorities.
• Provide feedback to program designers and L&D teams to refine content and delivery.
• Participate intrain-the-trainer initiatives and support enterprise learning programs.

Continuous Improvement & Innovation

• Stay current on facilitation trends adult learning theory and emerging experiential learning technologies.
• Analyze course feedback and learner data to improvetraining effectiveness and engagement.
• Champion a learner-first mindset and foster a culture of growth inclusion and excellence.

Location & Travel Expectations:

• This role will be based out of the Scout Motors location in Charlotte North Carolina / Blythewood South Carolina.
• This role requires 4-5 days per week in the office with regular in-person meetings and events.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the companyfrom time to time.

We expect all Scout employees to have integrity curiosity resourcefulness and strive to exhibit a positive attitude as well as a growth mindset. Youll be comfortable with change and flexible in a fast-paced high-growth environment. Youll take a collaborative approach to achieve ambitious goals. Heres what else youll bring:

Qualifications

• Bachelors degree in Marketing Communications Business Education or related field.
• 3 years of experience in producttraining brand education sales enablement or experiential learning programs.
• Strong presentation and facilitation skills.
• Familiarity with automotive product cycles and customer experience.
• Familiarity with Electric Vehicles charging and common consumer EV conversations is a must.

Preferred Skills

• Behind-the-wheel drive coaching experience or prior management of a vehicle-based drive program utilizing contract coaches strongly preferred.
• Ability totranslate technical features into customer-friendly language and communicate with clarity and impact.
• Deep understanding of adult learning principles and instructional design models (e.g. ADDIE Kirkpatrick).
• Experience in automotivetraining strongly preferred.
• Strong organizational and project management skills; able to manage multiple priorities stakeholders and event-driven timelines.
• Experience coordinating fleet logistics event operations or experiential venues a plus.
• Knowledge of the Scout brand heritage a plus.
• Experience with blended learning design and delivery.
• Strong collaboration and communication skills.

The benefits of joining Scout include the chance to build products and a company from the ground up. This is a chance to create something new and lasting with an iconic brand at its foundation. In addition Scout provides competitive compensation and benefits to support your physical mental and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides select highlights:

• Competitive insurance including:
  • Medical dental vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement jury duty voting time or military leave

This is a full-time exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidates skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial Base Salary Range: $80000.00 - $97500.00

Internal Leveling Code: IC9

Notice to applicants:

• To be considered for career opportunities at Scout Motors applicants must be 18 years of age or older.
• Residing in San Francisco:Pursuant to the San Francisco Fair Chance Ordinance Scout Motors will consider for employment qualified applicants with arrest and conviction records.
• Residing inLos Angeles:Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
• Residing inNew York City:This role is not eligible for remote work in New York City.

Equal Opportunity

Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer.Qualified applicants will receive consideration without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status disability pregnancyor anyother characteristicsprotected by law.Scout Motors is committed to compliance with allapplicablefairemploymentpractice laws.If you require reasonable accommodation to complete a job application pre-employment testing or a job interview or to otherwise participate in the hiring process please contact