Brand Growth Lead

Standard Bots is building the future of physical AI by bringing powerful easy-to-use robotics into real-world environments. Were at an inflection point: the technology is here the customers are real and the story is just beginning.

Were looking for someone to own how that story grows. This isnt a channel-management role and it isnt just social. Youll be responsible for growing the Standard Bots brand across every organic surfacesocial content community creators and cultureturning attention into audience and audience into demand.

Youll expand on our voice produce content that connects and build the engine that makes Standard Bots widely known as Americas industrial robot company. Youll work across the companyproduct sales customers leadershipand partner closely with brand designers and video producers/editors to create high-quality high-velocity content that drives results. That might mean showing our made-in-America story in the factory telling impactful customer stories orchestrating a product launch moment or inventing formats no one in robotics has even tried.

If you live online have sharp instincts for what works (and what doesnt) and want to define how an entire category gets toldthis role is for you.

• Own organic brand growth end-to-end: strategy voice channels content engine and results.

• Build and run Standard Bots social presence as the tip of the spearidentifying where to play and how to play differently on each platform.

• Partner with video producers/editors to make high-quality high-velocity content and shape the editorial calendar that drives it.

• Extend the brand beyond our own channels: creators communities earned moments and partnerships that put Standard Bots in front of new audiences.

• Tell stories across product customers team and culturenot just announcements

• Engage actively onlineknowing who to follow when to participate and how to show up credibly on behalf of the company.

• Turn brand attention into measurable growth: define the KPIs that connect audience engagement and pipeline; report on them; and pivot fast when something isnt working.

• Work cross-functionally with comms brand design performance marketing and leadership to align on narrative and moments.

• Experiment constantlyformats tone timingand double down on what works

• Build the function from the ground up: systems cadence analytics and eventually the team behind it.

• Chronically online with strong taste and intuition for internet-native content

• A track record of growing a brands audienceorganically measurably and with a distinctive voice.

• A clear point of view on how companies should show up online today and the judgment to know where the line is and how to push it without crossing it.

• Comfort operating at the leadership table: you can set strategy defend it with data and translate internal complexity into clear external stories.

• Experience navigating multiple stakeholdersengineering executives customersand getting great content out of all of them.

• Genuine excitement about robotics physical AI and the real-world impact of what were building.

• Interest in new media and evolving formatsnot just following trends but helping shape them.

• You should have the maturity taste and instincts to make decisions that carry weight and the ambition to build something bigger than a channel.

• Youll drive brand growth for a company at the center of a major technological shift.

• Youll have access to real-world highly visual storytelling opportunities most brands would kill for: robots in action American factories customer deployments.

• Youll work with a team that values speed clarity and strong opinions.

• Youll own something end-to-end see the impact immediately and grow the functionand your scopeas we scale.

New York NY (in-person) with regular time at our Glen Cove factory and on the road at trade shows and customer facilities.