Brand Design Lead, Brand Studio (SFBay Area, CA hybrid)

The Brand Studio team is responsible for shaping and expressing Motives brand across every touchpointbringing clarity consistency and creativity to how we show up in the world. From integrated campaigns and product storytelling to always-on brand systems we help Motive scale visually while staying distinctive credible and human. We collaborate closely with marketing product marketing content growth and regional teams to turn strategy into world-class creative work.

As our Brand Design Lead youll lead design excellence across Motive while managing and mentoring a globally distributed team across North America and Pakistan. Youll provide creative direction and concept development for high-impact projects elevate craft across the team and ensure our design systems processes and tools are built to scale globally. As both a creative leader and hands-on designer youll help develop and sell concepts for major campaigns and activations while providing clear confident design leadership to cross-functional stakeholders.

Youll also play a critical role in evolving how Brand Studio operatesbuilding the systems processes and partnerships that help the team move with greater speed quality and consistency. This is an opportunity to help define the next chapter of Motives visual identity while helping a growing creative organization do its best work.

Creative Leadership & Design Excellence

• Lead brand design within Motives Brand Studio setting a high bar for craft consistency and brand expression.
• Lead visual creative direction for campaigns activations and brand initiatives in partnership with Brand Studio and Marketing leadership.
• Provide hands-on design leadership for key moments helping sell in concepts and creative direction to stakeholders and executives.
• Ensure Motives brand system is consistently and effectively applied across regions channels and formats.

Team Leadership & Global Collaboration

• Manage mentor and grow a distributed team of designers across the US Mexico and Pakistan.
• Establish clear design standards feedback rituals and development paths to elevate team performance and morale.
• Foster strong collaboration across time zones ensuring clarity alignment and creative cohesion.
• Act as a trusted creative partner to regional and global marketing teams.
  
  

Process Systems & Scale

• Evolve Brand Studio processes to support global scale speed and quality.
• Build and maintain scalable design systems toolkits and documentation that empower teams to move faster without sacrificing brand integrity.
• Help evaluate and develop AI-assisted creative workflows across ideation exploration localization and production using emerging tools thoughtfully to improve speed and scale without compromising craft originality or brand integrity.
• Partner with Product Design Marketing Ops Content and other teams to ensure creative workflows integrate seamlessly with broader marketing systems and processes.

Stakeholder Partnership & Influence

• Translate marketing and business objectives into compelling visual concepts and creative solutions.
• Confidently present and articulate design rationale creative strategy and recommendations to senior stakeholders.
• Balance creative ambition with practical execution timelines and resource considerations.

• 7 years of experience in graphic design brand design or creative roles with 2 years of experience leading mentoring or managing designers.
• Strong portfolio demonstrating world-class identity design brand systems campaign design and integrated marketing work.
• Demonstrated ability to remain hands-on in the work while providing creative direction mentorship and leadership to other designers.
• Proven experience leading and developing designers across regions or time zones.
• Figma-first mindset with deep expertise using Figma for collaborative design system building and team workflows.
• Experience building or evolving design systems and scalable creative processes.
• Strong conceptual thinking paired with exceptional attention to craft and detail.
• Ability to sell creative ideas and influence stakeholders with clarity and confidence.
• Excellent communication and presentation skills with comfort presenting to executive audiences.

San Francisco California

$171000 - $236000 USD

U.S. metropolitan areas: Los Angeles San Diego New York City Area Seattle Washington D.C.

$163000 - $225000 USD

Other locations in the United States

$163000 - $225000 USD