Brand & Content Coordinator, CPM

This position supports the College of Podiatric Medicines brand digital presence and prospective-student outreach. The Brand & Content Coordinator produces and schedules social media and video content writes recruitment copy supports virtual and in-person prospect events and helps run the CPM top-of-funnel: organic social paid digital email nurture and ambassador programs. The role partners with the CPM Recruitment & Admissions Coordinator on prospect-to-applicant handoff and coordinates with SMU Marketing & Communications to keep CPM aligned with university brand standards while maintaining a distinct program-specific voice.
The role is measured on prospective-student engagement (reach inquiries application starts) applicant source attribution and contribution to CPM recruitment yield. Some travel required for conferences recruiting events and program content production.

Essential Duties and Responsibilities:

Content Production & Social Media - 45%

• Produce and schedule short-form and long-form content for Instagram TikTok LinkedIn YouTube and the CPM web presence: student life features faculty spotlights alumni stories procedure highlights campus and clinical footage.
• Maintain the CPM editorial calendar in alignment with the AACPMAS application cycle (open interview season decision deadlines).
• Write and edit recruitment copy for landing pages email campaigns viewbook info-session scripts and ambassador toolkits.
• Capture and edit photography and video on location (campus clinical sites events) and in-studio.
• Support the CPM visual identity: basic graphic design asset organization and coordination with freelance photographers videographers and designers.

Prospective-Student Outreach & Recruitment Support - 30%

• Support top-of-funnel acquisition across organic social paid digital (Meta Google TikTok LinkedIn) and SEO for CPM program pages.
• Build and send email nurture sequences for prospects from first inquiry through AACPMAS application submission.
• Coordinate virtual and in-person prospect events: webinars Q&A sessions info sessions admitted-student events. Handle speaker prep run-of-show and post-event content reuse.
• Coordinate the CPM student ambassador and alumni ambassador programs for user-generated content and peer outreach.
• Work closely with the CPM Recruitment & Admissions Coordinator on prospect-to-applicant handoff nurture for stalled leads and yield activities for admitted students.

Analytics & Reporting - 10%

• Track KPIs: impressions engagement rate inquiry volume application starts applicant source attribution and channel-level cost efficiency.
• Assemble a monthly dashboard for the CPM Dean and the Pathway to Success leadership group.
• Flag trends and recommend adjustments to the Dean and SMU Marketing partners.

Communications & Liaison - 10%

• Liaise with SMU Marketing & Communications to stay aligned with university brand standards and leverage shared resources.
• Partner with the SMU Web team on CPM program pages and conversion flow.
• Coordinate with external vendors (agencies photographers videographers printers paid media platforms) under Deans direction.

Other duties as assigned - 5%

Skills and Abilities:

• Hands-on production skills: writing photography or videography basic graphic design video editing. Comfort with tools like Adobe Creative Suite Canva CapCut or equivalents.
• Working knowledge of paid digital platforms (Meta Ads Manager Google Ads TikTok Ads LinkedIn Campaign Manager) and web analytics (GA4 UTM tagging).
• Strong copywriting. Able to write in a warm specific non-corporate voice that resonates with prospective health professions students.
• Able to produce a finished piece of content end-to-end not just brief an agency.
• Comfortable on camera and behind the camera. Willing to direct students faculty and alumni talent and coax good footage out of non-professionals.
• Good project management. Able to run multiple parallel campaigns and hit deadlines tied to the application cycle.
• Demonstrate commitment to the principles of diversity equity and inclusion.
• Able to work independently while collaborating across CPM SMU Marketing Admissions and external vendors.
• Handle privileged student and applicant information in a FERPA-compliant manner.
• Professional in manner and attire.
• Available to work two to four Saturdays per year for recruiting events and content shoots.

Education and Experience:

• Bachelors degree required. Preferred fields: Marketing Communications Journalism Digital Media Film/Video or related.
• Relevant experience welcomed but not required. Candidates with prior work in brand/content social media agency freelance content production higher-education recruitment marketing or a substantial personal content program are all encouraged to apply.
• Preferred: experience marketing a professional or graduate program (medical dental pharmacy law MBA) or a regulated healthcare brand.
• Portfolio required: candidates should be able to show 3 to 5 examples of content or campaigns they personally produced. Freelance internship student publication and personal project work all count.

Physical Requirements:

• Able to lift bend and flex the upper body.
• Able to be sedentary for extended periods of time.
• Able to go back and forth across campus several times per day.
• Able to lift up to 30 pounds and push and pull carts (event setup equipment transport).
• Able to travel by car and air for recruiting events and content shoots.

Work Environment:

Office Location: Oakland Campus Onsite

• This is an onsite position based in Oakland CA requiring regular in-office presence to support daily operations collaboration and student or team engagement.
• Work is performed primarily on campus in a dynamic academic environment with direct interaction across multidisciplinary teams.

RegularUnited States of America (Non-Exempt)Full time

Pay Range:

$29.01 to $38.50 hour/non-exempt based on experience

Samuel Merritt University currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications geographic location and other relevant skills.