Brand and Content Marketing Manager, North America
Newark, DE - USA
Department:
Job Summary
ABOUT THE ROLE
The Brand & Content Marketing team contributes to Audible as the strategic architects building meaningful audience experiences that inspire brand consideration and love. We serve as the strategic bridge between Audibles ambitious marketplace opportunity and the actual connection with listeners through carefully crafted localized brand narratives tentpole content selections and in-person experiences.
The Brand and Content Marketing Manager for North America is a hands-on execution role responsible for supporting the delivery of Audibles audiobook & podcast marketing campaigns and brand initiatives in the United States and Canada. Working closely with your manager and senior team members you will execute marketing initiative components support cross-functional workflows and contribute to operational excellence across campaign touchpoints. With guidance you will ensure the timely delivery of campaign elements aligned with the teams strategy and goals.
ABOUT YOU
You bring an organized approach to managing marketing deliverables including supporting timelines trackers and processes that keep campaigns on track. You thrive in environments where meticulous planning meets creative ambition.
As a Brand and Content Marketing Manager North America you will...
- Execute assigned campaign components within the teams defined strategy for Audibles audiobook and podcast marketing initiatives across the United States and Canada ensuring on-time on-brand delivery of assets across the full campaign lifecycle
- Contribute to the development of strategic briefs and research helping consolidate marketing touchpoints for stakeholder alignment and supporting cross-functional workflows across creative media and product teams
- Monitor and report on campaign KPIs and performance metrics providing optimization recommendations to improve listener engagement tune-in behavior and content discovery
- Manage deliverable trackers across internal and external teams traffic assets to media partners and agencies route creative for approvals and maintain documentation that provides visibility into campaign status
- Handle operational essentials including action codes vanity URLs vendor onboarding invoicing and recap reporting with accuracy and attention to detail across high volumes of deliverables
- Recommend improvements to team processes playbooks and tools; support adoption of project management and campaign tracking platforms (e.g. Airtable Jira Asana) to drive operational efficiency
- Support the planning and execution of podcast advertising tactics including host-read ads pre-produced spots programmatic audio dynamic ad insertion feed drop strategies and run of network (RON) campaigns to drive listener acquisition for Audible Originals and exclusive content
- Contribute to show-level and title-level go-to-market plans including positioning messaging and channel-specific promotion strategies across audio platforms (Apple Podcasts Spotify YouTube and beyond)
- Support cross-platform promotion campaigns that work across owned earned and paid audio surfaces with consistent messaging and optimized timing to build awareness at scale
- Coordinate with peers and adjacent teams on day-to-day campaign activities including liaising with shopping experience teams for placements supporting brand activations and sponsorship events and helping manage talent and partner relationships in service of marketing GTMs
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners imaginations offering immersive cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
- Experience in professional non-internship marketing
- Bachelors degree in marketing communications or equivalent
- 5 years of experience in marketing within audio entertainment podcasting or digital media companies
- Experience supporting or executing marketing campaigns across multiple channels
- Experience using project management and campaign tracking tools (e.g. Airtable Jira Asana or equivalent)
- Experience with CRM/marketing automation platforms (e.g. Braze Salesforce Marketing Cloud or equivalent)
- Experience with show-level or title-level marketing-building campaigns around individual pieces of content rather than solely brand level initiatives
- Experience in podcast marketing including feed drops run of network strategies host-read sponsorships or programmatic audio
- Experience in entertainment marketing with familiarity of tune-in campaigns premiere strategies and cultural tentpole activations
- Experience working with audio platforms and understanding of the podcast ecosystem (Apple Podcasts Spotify YouTube Podcasts iHeart etc.)
- Experience supporting vendor relationships talent coordination and event logistics
- Experience with content management systems landing page builders and web publishing tools
- Experience working in a matrixed global organization
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 78800.00 - 137900.00 USD annually
USA NJ Newark - 86700.00 - 151700.00 USD annually
Required Experience:
Manager
About Company
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