Brand Analytics Manager

Job Description:

As the Brand Analytics Manager you will play a pivotal role in shaping brand strategy by transforming consumer brand media and business data into actionable insights that drive growth. Partnering closely with Marketing Insights Sales Finance and senior leadership you will uncover opportunities influence key business decisions and help optimize brand performance across the portfolio. This is an exciting opportunity to join a growing team where you will not only lead strategic analytics initiatives but also help design and establish scalable processes frameworks and best practices that build long-term organizational capability.

• 5 years of experience in Marketing Analytics Brand Analytics or Business Intelligence.
• Minimum 3 years of experience within the CPG and/or Retail industry.
• Hands-on experience applying analytics methodologies including creative measurement creative testing Marketing Mix Modeling (MMM) sales lift brand equity and brand health measurement to evaluate brand performance and develop actionable recommendations.
• Bachelors degree in a quantitative analytical or business-related field (e.g. Statistics Economics Marketing Business Analytics Data Analytics).
• MBA or Masters degree preferred.

• CPG & Retail Analytics Expertise Deep experience leveraging syndicated consumer and business data to assess brand and category performance.
• Strategic & Analytical Thinking Ability to connect complex data to business priorities and actionable growth strategies.
• Brand & Consumer Insights Strong understanding of brand health consumer behavior and drivers of brand growth.
• Measurement & Marketing Analytics Experience with MMM attribution experimentation sales lift and media effectiveness measurement.
• Influencing & Executive Communication Ability to synthesize findings into compelling recommendations that drive decisions at all levels.
• Cross-Functional Collaboration Proven success partnering across Marketing Insights Finance Sales Technology and external agency teams.

• Lead brand performance analytics by integrating consumer brand media and business insights to identify opportunities and performance drivers.
• Deliver strategic recommendations that translate data into clear actions and business decisions for cross-functional stakeholders.
• Evaluate marketing effectiveness using advanced measurement methodologies including MMM attribution experimentation and brand health metrics.
• Drive continuous improvement by identifying what is working what is not and embedding best practices across brands and initiatives.
• Partner and influence across the organization by serving as a trusted advisor to Marketing Sales Finance Insights and senior leadership teams.
• Build scalable analytics processes and frameworks that strengthen decision-making create institutional knowledge and support a growing analytics function.

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose-driven company where were striving to build the world we want tomorrow today.
• A strong focus on learning and development from day one including access to our in-house Mars University.
• An industry-competitive salary and benefits package including company bonus.

The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.