Bilingual Sales Representative (BDC)

Harr Auto Groups Credit Express division specializes in helping customers with all types of credit backgrounds find the right vehicle. As a Bilingual Sales Business Development Representative (BDR) you will serve as a trusted first point of contact for our Spanish-speaking customer base connecting them with financing solutions and showroom appointments in their preferred language. This is a high-energy phone-forward role that makes a real difference in the community with strong earning potential.

Department: Credit Express Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time Rotating schedule including some weekends

Compensation: Hourly base performance-based incentives

Location: Worcester MA

• Handle inbound and outbound calls texts and emails for Credit Express leads in both English and Spanish in a timely and professional manner
• Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region
• Qualify customers by understanding their credit situation vehicle needs and timeline
• Set and confirm showroom appointments for the sales team
• Follow up with unsold or uncontacted leads according to BDC processes and cadences
• Log all customer interactions accurately in the CRM (DriveCentric) in English
• Assist teammates with Spanish-language customer communications as needed
• Meet or exceed weekly and monthly appointment and show rate targets
• Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience
• Maintain professionalism and empathy when working with customers in challenging financial situations
• Participate in team meetings training sessions and ongoing coaching

• Fluent in both Spanish and English written and verbal
• Strong verbal communication skills; confident and comfortable on the phone in both languages
• Positive resilient attitude with the ability to handle objections gracefully
• High level of empathy and professionalism when working with customers who may have credit challenges
• Ability to multitask and manage a high volume of leads in a fast-paced environment
• Prior BDC call center sales or customer service experience preferred
• Automotive industry experience a plus but not required we will train the right candidate
• Familiarity with CRM platforms is a plus (DriveCentric experience a bonus)
• Reliable punctual and team-oriented

• Competitive hourly base pay plus performance bonuses
• Paid time off: 1 week sick pay and 2 weeks vacation after 90 days of employment
• Paid training and ongoing development
• Clear path for growth within the BDC and across Harr Auto Group
• Supportive inclusive team environment with engaged leadership
• Employee discounts on service
• Health benefits and childcare reimbursement ($100/week)