Base Management Business Development Manager, EMEIA

People here at Apple dont just create products they create the kind of wonder thats revolutionized entire industries. Its the diversity of those people their expertise and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found are seeking a Base Management Lead to drive channel-led base management strategy and execution across EMEIA. This role sits at the intersection of framework design and hands-on delivery you will build the regional playbook for base management while getting directly involved in priority markets and strategic will be instrumental in shaping how Apples channel partners grow and retain their installed base leveraging CLM CRM and personalization capabilities across Carrier and Retail routes to market. You will design scalable approaches enable country teams and work directly with partners to deepen customer engagement and drive incremental will have accountability for influencing and driving objectives through key order to be successful you will display an engaging and collaborative style strong presentation skills and the ability to influence cross-functional teams to build the best solutions for our consumers.

Regional Support:nnLead and facilitate Executive Briefing Center (EBC) sessions and partner workshops both regular cadence and ad-hoc to drive base management best practices across channel partnersnnRun internal country and account-level workshops to align teams on base management strategy and executionnnProvide hands-on analytical and strategic support to country teams on partner-specific base management challenges with deeper involvement in priority marketsnnEngage with worldwide and regional teams for best practice sharing and reportingnnProjects u0026 Programs:nnDevelop and execute scalable approaches to grow base management across multiple accounts and geographies including through investment vehicles where appropriatennSupport the integration of base management into existing programs and projects across Apple working with cross-functional teams such as Sales and Sales FinancennDevelop and maintain base management frameworks playbooks partner-facing toolkits and case study libraries to enable consistent execution across the regionnnDefine and set up frameworks to collect base data metrics across consumer channel partnersnMeasure and report effectiveness of base marketing and personalized engagement program implementationsnnAnalyze data to interpret trends and patterns providing insights and actions for new sales opportunities business development activities and customer experience optimizationnnDevelop dashboards and scorecards; provide regular program performance reportingnnCreate and roll out A/B testing strategies roadmaps and plans with data analysis and insights

Proven experience in customer base management CLM CRM or personalization roles either leading the function in-company or as a practice expert at a leading consultancynExperience in the telecom channel working with carriers and large installed base customersnMulti-market or regional experience this role operates across EMEIA and requires an understanding of scaling programs across diverse geographiesnCredibility with senior partner stakeholders with the ability to influence commercial decisions and articulate a clear visionnStrong presentation and workshop facilitation skills comfortable leading sessions with both internal teams and external partnersnHands-on experience with data and analytics measuring CLM/CRM/personalized engagement impact planning and analyzing A/B experiments and using data to drive decisions

Retail channel experience alongside telecomnExperience at Apple or a comparable consumer technology companynTrack record of building frameworks playbooks or scalable programs that have been adopted across multiple marketsnFamiliarity with the regulatory framework for base management related activities across European markets