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AVP, Marketing
Job Location:
Job Location:
Gainesville, FL - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
22 August 2026 (24 days ago)
Posted:
Application Deadline:
19 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
AVP of Marketing
Position Purpose:
The Assistant Vice President Marketing is responsible for leading the operational execution performance management and continuous optimization of the marketing function. This role oversees marketing operations across channels ensuring effective implementation of marketing strategies efficient workflows and data-driven decision-making. The AVP provides leadership for marketing execution analytics segmentation and performance measurement translating strategic priorities into measurable outcomes. Working in close partnership with the Vice President of Marketing this position drives operational excellence supports organizational growth objectives and fosters a culture of accountability insight and continuous improvement.
Essential Responsibilities:
Campaign Execution and Delivery
Lead the execution and optimization of multi-channel marketing campaigns.
Manage campaign timelines budgets and resources to ensure successful delivery.
Monitor results and recommend improvements to maximize performance.
Ensure compliance with organizational regulatory and brand standards.
Team Management and Development
Lead coach and develop members of the marketing team.
Establish goals manage performance and support professional growth.
Promote collaboration accountability and continuous improvement.
Content and Communications Execution
Oversee the development and distribution of marketing and communication content.
Ensure messaging is consistent accurate and aligned with brand standards.
Manage content calendars and workflow processes
Marketing Agency Coordination
Manage relationships with external agencies and marketing vendors.
Oversee project deliverables budgets and timelines.
Ensure agency work aligns with organizational objectives and brand standards.
Marketing Analytics and Attribution
Develop and maintain marketing performance metrics reporting and dashboards.
Analyze campaign and channel performance to identify opportunities for improvement.
Provide insights and attribution analysis to support decision-making.
Segmentation Strategy
Lead audience segmentation and targeting strategies using the customer segmentation and targeted marketing platform.
Develop and refine customer segments to improve personalization and campaign effectiveness.
Monitor segment performance and support data-driven marketing initiatives.
Stakeholder & Cross Functional Partnership
Collaborate with business leaders and cross-functional teams to align marketing initiatives with organizational goals.
Minimum Education Experience & Skills Required:
A minimum of six (6) years of marketing experience with increasing leadership responsibility including team leadership preferably in financial services or other highly regulated industries. Demonstrated experience with digital analytics marketing automation customer relationship management (CRM) and marketing database platforms. Experience managing marketing workflows and operational systems. Experience managing multi-channel marketing campaigns. Strong organizational and project management skills. Experience with marketing analytics and campaign performance reporting. Familiarity with customer segmentation and targeting platforms. Ability to translate marketing data into actionable recommendations. Demonstrated ability to communicate effectively with diverse audiences.
About Company
Radiant Credit Union helps members in Florida communities move forward with competitive rates on auto loans, mortgages, credit cards, and everyday banking.
