AVP Digital Growth Strategy – Engagement (AT&T Consumer)

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Role Overview

The AVP Digital Growth Strategy Engagement (AT&T Consumer) is a leader accountable for driving measurable digital customer growth for AT&T optimizing upper-funnel engagement merchandising and cross-platform communications across web and app experiences. This leader will translate customer insights and platform performance into a clear growth strategy and roadmapleveraging measurement experimentation and personalization to improve engagement strengthen funnel performance and deliver meaningful impact (e.g. growth revenue conversion loyalty and market share) for AT&T.

This role requires a proven people leader with deep digital expertise and the ability to thrive in ambiguitydriving alignment across a complex matrixed enterprise while accelerating AT&Ts digital transformation.

What Success Looks Like (Outcomes)

Improved digital engagement and funnel health across AT&Ts digital platforms driving growth conversion and revenue.

• Increased qualified traffic and downstream conversion through merchandising and messaging strategy.
• Strong transparent performance management (KPIs dashboards learnings and executive updates).
• A high-performing innovative team with a test-and-learn culture.
• Effective cross-functional execution through a clear operating model and governance.

Key Responsibilities:

• Own the digital engagement strategy and roadmap for homepage and upper-funnel experiences across desktop mobile web and app ensuring alignment to AT&T Consumer priorities and customer needs.
• Define and manage a comprehensive measurement framework and engagement key performance indicators.
• Build and evolve an operating model that efficiently delivers customer experiences across AT&T digital platformsclarifying roles decision rights governance and ways of working. Drive alignment across a matrixed organization.
• Leads the digital communications and engagement strategy including prioritization of customer messaging across platforms representing both evergreen and campaign messaging to deliver the right message at the right time across the digital journey.
• Partner with Conversion Personalization Strategy and Technology to identify friction points and prioritize improvements that strengthen customer journeys and drive growth.
• Responsible for upper funnel page strategy and execution across digital platforms driving engagement and improving click through rates to strengthen the funnel and drive results.
• Oversee site merchandising and digital campaign execution ensuring go-to-market strategies are represented effectively across the digital experience and optimized for performance.
• Own holistic site merchandising go-to-market plans ensuring cohesive execution and measurement across digital touchpoints.
• Communicate performance tradeoffs and recommendations with strong executive presencetranslating analytics into clear narratives and actions.
• Hires develops and leads a team of digital experts who are responsible for delivering critical engagement metrics across the digital funnel.
• Foster a culture of innovation accountability continuous improvement and operational excellence.

Qualifications:

• Bachelors degree in Marketing Business or a related field. MBA or advanced degree preferred.
• 10 years of experience in digital marketing or e-commerce strategy and execution with a proven track record of driving measurable customer and business outcomes preferably within consumer-facing businesses and leading engagement and conversion strategies.
• Demonstrated leadership experience building and leading high-performing teams in fast-paced environments.
• Experience partnering effectively across Product UX Technology and Marketing in a matrixed enterprise.
• Strong understanding of digital marketing channels tools and best practices.
• Strong proficiency in digital analytics and insights-to-action execution (e.g. Adobe Analytics Quantum Metric or similar tools) and marketing automation tools.
• Excellent leadership stakeholder management communication and execution skills with the ability to influence senior leaders and drive decisions.
• Ability to manage multiple priorities in a fast-paced environment operate through ambiguity and deliver results amid change.

Preferred Qualifications / Differentiators:

• Experience driving performance across large-scale high-traffic digital platforms in a consumer business environment
• Experience with martech and marketing automation customer messaging platforms and measurement instrumentation
• Familiarity with CRM lifecycle marketing segmentation and personalization at scale
• Exposure to AI-assisted optimization decisioning and machine learning-driven personalization
• Telecom subscription or similarly complex consumer experience background

Leadership Traits:

• Enterprise Growth Strategist: Defines and drives a clear digital growth vision tied to AT&T Consumer priorities translating engagement into measurable outcomes (revenue conversion market share).

• Data-Driven Operator: Leads with analytics and experimentation using insights to prioritize inform trade-offs and accelerate performance.

• Builder in Complexity: Brings structure governance and pace to ambiguity; establishes scalable operating models across a matrixed organization.
• Executive Influencer: Aligns senior leaders and cross-functional partners to drive decisions navigate trade-offs and deliver results with speed and clarity.
• Transformational People Leader: Builds and develops large high-performing and agile teams fostering accountability ownership and a culture of continuous improvement.
• Customer-Centric Innovator: Champions the customer and advances personalization testing and emerging capabilities (e.g. AI/ML) to elevate experiences.
• Performance & Accountability Leader: Sets high standards owns outcomes and consistently drives measurable impact through disciplined execution.

Our AVP Digital Growth Strategy Engagement earns between$191400 - $287200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
• AT&T internet (and fiber where available) and AT&T phone

Call to action

If youre ready to make an impact on our business and your career bring your bold ideas to a world of possibility. Apply today!

Weekly Hours:

Time Type:

Location:

Salary Range:

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.