AV Creative Apple TV Brand Creative Marketing

Apple TVs Marketing team crafts world-class campaigns that connect audiences withnhigh-quality stories building brand awareness and loyalty. We drive innovation andnexcellence from strategic vision to creative execution collaborating across Apple withnagencies studios and talent to place Apple TV at the heart of global culture.

Apple is seeking an A/V Creative to lead Brand and Multi-Title A/V campaigns for Apple TV. This role is distinct from a Creative focused on title-specific marketing for individual Original Content releases instead youll shape and elevate the Apple TV brand itself crafting a unique voice that ties our entire slate of programming into one cohesive premium service is a creative role that focuses on service-level messaging. The ideal candidate has deep experience in entertainment brand marketing: understanding how to build brand equity audience loyalty and a distinct point of view for our streaming service overall rather than promoting individual shows or films in isolation.

Conceptualize and produce A/V marketing assets that position Apple TV as a premium entertainment destination - brand storytelling that spans the full servicenBuild creative that flexes across genres while reinforcing a consistent recognizable brand narrativenDirect external agency partners and in-house editorial teams to execute high quality A/V creative that meets Apples exacting standards in a fast-paced environmentnCreate delegate and manage against schedules and brand assets across paid and owned media channels globally

At least 7 years experience with brand creative campaign development preferably in Entertainment (Series/Film)nProven experience leading brand-defining campaignsnA sharp creative sensibility that translates diverse content into one coherent brand voicenA pulse on emerging trends across digital experiential and product brand marketing

Strong collaborative instincts and the ability to manage relationships across a large cross-functional organizationnProven ability to build and direct high-quality A/V creative that meets Apples standardsnCollaborative team-oriented approach with experience operating in a fast-paced cross-functional organizationnExperience managing a high volume of creative and campaign types in parallel